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Brand Winners of the Cannes Film Festival 2025

The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.

 

Cannes Film Festival 2025: Most Talked About Brands and Moments

The 78th Cannes Film Festival wasn’t just a celebration of cinema—it was a global stage for brands to shape culture, connect authentically, and drive massive earned media value.

Our exclusive report reveals how top brands, led by Kering, L’Oréal Paris, and Chopard, dominated headlines and feeds with purpose-driven storytelling and influencer amplification.

Coty: Client Success Story