🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.

WeArisma Resources

Uncover the Power of Influence

Explore real-world case studies, cultural insights, expert perspectives, and strategy resources — all designed to sharpen your creator strategy.

Case Studies

Discover how leading brands and agencies use our platform to boost productivity and grow ROI and brand impact.

CHARLES & KEITH x WeArisma: Standardizing Influencer Reporting For Global Marketing Success

Mountain Warehouse x WeArisma: Taking Control of a Reactive Influencer Strategy

Coty: Client Success Story

Cultural Moments

Understand which brands and influential voices are shaping culture and what sets them apart.

Inside the LVMH x Formula 1 Partnership: Louis Vuitton and TAG Heuer’s Motorsport Strategy

In a defining move for both fashion and sport, LVMH has entered a landmark 10-year partnership with Formula 1. This collaboration isn’t just about visibility, it’s about rewriting the rulebook on how luxury brands engage in high-octane, global entertainment ecosystems.

Anne Hathaway & Emily Blunt’s Most Viral On-Set Looks From ‘The Devil Wears Prada 2’

Rabanne, Jean Paul Gaultier & More: The Luxury Labels Dominating ‘The Devil Wears Prada 2′

From Anne Hathaway’s shimmering metallic Rabanne gown to Emily Blunt’s Madonna-inspired Jean Paul Gaultier moment, these designer cameos aren’t just costume choices, they’re million-pound earned media value (EMV) moments, turning set photos into instant global headlines.

What Celebrities Wore to the ‘Formula 1’ Movie Premiere: Tate McRae, Simone Ashley, Brad Pitt & Why Red Carpet Moments Matter More Than Ever for Luxury Brands

The ‘Formula 1′ movie premiere in London wasn’t your standard film rollout. Yes, the film and the stars drew attention, but what truly stole headlines, and dominated social feeds, was what the celebrities were wearing.

State of Influence

Access reports on the most influential brands and voices setting the pace, and the strategies behind their success.

The Cultural Currency Indexâ„¢: Milan Fashion Week

Beyond Sport: How Wimbledon 2025 Became a Cultural Engine for Fashion and Sports Brands

Mens Fashion Week SS26

Knowledge Hub

Access practical guides, tools, and resources to optimize your creator strategy.

6 Ways to Streamline Your Influencer Outreach and Boost Campaign ROI

Your influencer outreach strategy is pivotal to the ongoing success of your creator marketing campaigns.

But while influencer outreach may be a valuable activity, sourcing and reaching out to potential best-fit creators can be time-consuming.

Top 10 Influencer Marketing Tips To Build Authentic Partnerships and Boost ROI

Stay ahead of the curve with influencer marketing tips designed for today’s creator economy. Read our 10 actionable influencer marketing tips designed to help you maximize ROI, streamline campaigns, and build authentic creator partnerships that last.

Download the full summary and earn sustainable success in 2025 and beyond.

 

Is Influencer Marketing Just Overpriced Advertising? What Brands Should Know

How your brand can drive real ROI by approaching your influencer marketing strategy with planning, insight, and purpose.

Point of View

Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.

Entertainment Marketing: Leveraging Pop Culture For Brand Success: Key Panel Takeaways

Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.

NIQ announces global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. 

 

The collaboration is the first of its kind to measure sales impact from WeArisma’s industry-leading influencer marketing data. 

NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies.

What Is The True ‘Cost of Dull?’ Essential Takeaways From Our Keynote Speech 

Watch Peter Field and Adam Morgan’s needle-moving keynote speech from ‘The State of Influence 2025: Decoding What Works’ and uncover the true ‘Cost of Dull.’

 

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Join our community and get cultural insights, creator strategy guides, and real-world best practices.

  • See who’s shaping culture, and how.
 
  • Access practical guides and strategy tools.
 
  • Understand how top brands are growing ROI and productivity.
 
  • Read expert takes on what’s next.

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