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In a defining move for both fashion and sport, LVMH has entered a landmark 10-year partnership with Formula 1. This collaboration isn’t just about visibility, it’s about rewriting the rulebook on how luxury brands engage in high-octane, global entertainment ecosystems.
Rabanne, Jean Paul Gaultier & More: The Luxury Labels Dominating ‘The Devil Wears Prada 2′
From Anne Hathaway’s shimmering metallic Rabanne gown to Emily Blunt’s Madonna-inspired Jean Paul Gaultier moment, these designer cameos aren’t just costume choices, they’re million-pound earned media value (EMV) moments, turning set photos into instant global headlines.
The ‘Formula 1′ movie premiere in London wasn’t your standard film rollout. Yes, the film and the stars drew attention, but what truly stole headlines, and dominated social feeds, was what the celebrities were wearing.
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Your influencer outreach strategy is pivotal to the ongoing success of your creator marketing campaigns.
But while influencer outreach may be a valuable activity, sourcing and reaching out to potential best-fit creators can be time-consuming.
Stay ahead of the curve with influencer marketing tips designed for today’s creator economy. Read our 10 actionable influencer marketing tips designed to help you maximize ROI, streamline campaigns, and build authentic creator partnerships that last.
Download the full summary and earn sustainable success in 2025 and beyond.
How your brand can drive real ROI by approaching your influencer marketing strategy with planning, insight, and purpose.
Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
The collaboration is the first of its kind to measure sales impact from WeArisma’s industry-leading influencer marketing data.Â
NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies.
Watch Peter Field and Adam Morgan’s needle-moving keynote speech from ‘The State of Influence 2025: Decoding What Works’ and uncover the true ‘Cost of Dull.’
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