🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.

WeArisma Resources

Uncover the Power of Influence

Explore real-world case studies, cultural insights, expert perspectives, and strategy resources — all designed to sharpen your creator strategy.

Case Studies

Discover how leading brands and agencies use our platform to boost productivity and grow ROI and brand impact.

Mountain Warehouse x WeArisma: Taking Control of a Reactive Influencer Strategy

Coty: Client Success Story

NEW LOOK: Client Success Story

Cultural Moments

Understand which brands and influential voices are shaping culture and what sets them apart.

How Wimbledon 2025 Became a Cultural Smash Hit

Our official report explores the rising intersection between sports, fashion, and culture – driven by court star collaborations and stand out storytelling.

 

Men’s Fashion Week SS26: 3 Brands That Led The Luxury Pack

This year’s showcase was a lesson in substance over spectacle. Here, we examine three iconic luxury names that made a mark with poignant aesthetics and culturally relevant storytelling.

 

What’s Next For The Creator Economy? Key Insights From Our ‘Sports and Athleisure 2025 State of Influence’ Report

Sports and Athleisure marketing is on the move. Connect with the biggest shifts shaping the creator economy to get ahead of the game in 2025 and beyond.

 

State of Influence

Access reports on the most influential brands and voices setting the pace, and the strategies behind their success.

Beyond Sport: How Wimbledon 2025 Became a Cultural Engine for Fashion and Sports Brands

Mens Fashion Week SS26

Luxury’s New Frontier: The Rise of Hospitality Partnerships

Knowledge Hub

Access practical guides, tools, and resources to optimize your creator strategy.

How To Write a Good Influencer Brief: 7 Non-Negotiables

Uncover the non-negotiables of an influencer brief that results in head-turning content, positive brand exposure, and a genuine return on investment (ROI).

 

Paid vs Organic Influencer Marketing Strategy: Which is Best for Your Brand?

Discover the dynamics of paid and organic influencer marketing strategies to decide which route is best for your brand.

 

How to Turn Data into Strategy: A Marketer’s Guide to the 2025 Beauty State of Influence

In beauty, things move fast. But strategy? That’s what sets the leaders apart.

Our 2025 Beauty State of Influence Report is packed with insights,  but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.

Point of View

Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.

Entertainment Marketing: Leveraging Pop Culture For Brand Success: Key Panel Takeaways

Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.

NIQ announces global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. 

 

The collaboration is the first of its kind to measure sales impact from WeArisma’s industry-leading influencer marketing data. 

NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies.

What Is The True ‘Cost of Dull?’ Essential Takeaways From Our Keynote Speech 

Watch Peter Field and Adam Morgan’s needle-moving keynote speech from ‘The State of Influence 2025: Decoding What Works’ and uncover the true ‘Cost of Dull.’

 

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Join our community and get cultural insights, creator strategy guides, and real-world best practices.

  • See who’s shaping culture, and how.
 
  • Access practical guides and strategy tools.
 
  • Understand how top brands are growing ROI and productivity.
 
  • Read expert takes on what’s next.

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