🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Access practical guides, tools, and resources to optimize your creator strategy.
Your influencer outreach strategy is pivotal to the ongoing success of your creator marketing campaigns.
But while influencer outreach may be a valuable activity, sourcing and reaching out to potential best-fit creators can be time-consuming.
Stay ahead of the curve with influencer marketing tips designed for today’s creator economy. Read our 10 actionable influencer marketing tips designed to help you maximize ROI, streamline campaigns, and build authentic creator partnerships that last.
Download the full summary and earn sustainable success in 2025 and beyond.
How your brand can drive real ROI by approaching your influencer marketing strategy with planning, insight, and purpose.
Evolving guest expectations and shifting market dynamics are redefining how hospitality brands connect, communicate, and build loyalty.
In an era where travelers seek authenticity, personalisation, and purpose, loyalty is no longer about points, it’s about people.
This resource reveals how leading hospitality brands are transforming engagement through community, creativity, and technology, while highlighting top influencers, key trends, and actionable insights shaping the industry.
Meet the 10 creators currently shaping the industry and discover the hospitality influencer marketing trends you need to know.
We’ve put traditional and AI measurement head-to-head to see which method is most effective for measuring the impact of your creator content.
Uncover the non-negotiables of an influencer brief that results in head-turning content, positive brand exposure, and a genuine return on investment (ROI).
Discover the dynamics of paid and organic influencer marketing strategies to decide which route is best for your brand.
In beauty, things move fast. But strategy? That’s what sets the leaders apart.
Our 2025 Beauty State of Influence Report is packed with insights, but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.
In 2025, influencer gifting has evolved from glossy PR packages to something much more meaningful: intentional, relationship-driven storytelling. Whether you’re a brand in beauty, fashion, tech, or wellness, the goal is the same – build real connections that drive advocacy, not just awareness.
That message resonated strongly during our recent Influencer Gifting & Seeding webinar, where we were joined by industry leaders Grace Fung, Influencer Marketing & Communications Lead at Coty, and Abigail, Talent Manager from Primark. They shared strategic insights into how their teams are evolving traditional gifting approaches to better align with shifting consumer expectations and brand objectives.
Influencer marketing has transformed significantly in recent years, expanding beyond simply identifying social media personalities with substantial followings. Today’s successful campaigns require sophisticated systems that address the entire marketing process, from strategic creator selection through content development to comprehensive performance analysis.
Learn to measure social media influencers’ true ROI across the entire customer journey more efficiently using advanced attribution and AI analytics.
Wearisma’s new series, “Is this good?”, provides key metrics and insights to help brands effectively measure the success of their creator marketing activities, starting with a practical guide on how to use product seeding to elevate your campaigns.
Ever wondered how top influencers turn their social media presence into a thriving business? The secret lies in data.
Behind the perfectly curated posts and engaging stories, successful influencers are quietly mastering the art of campaign tracking – the very thing that separates casual content creators from professional digital marketers.
Inside, we’ll explore how leading influencers use performance metrics to secure bigger brand deals and prove their value through strategic campaign tracking. Whether you’re a content creator or brand, these insights reveal the true drivers behind today’s most successful influencer partnerships.
A well-executed influencer strategy amplifies brand reach while building genuine audience connections. Understanding the core elements that drive meaningful results – from selecting the right voices to measuring impact – reveals how brands can align influencer partnerships with business objectives to create lasting value.
Brand seeding has emerged as a cornerstone strategy in modern marketing, helping brands foster genuine relationships with consumers through strategic gifting. This article delves into the benefits of brand seeding, how it drives meaningful engagement, and why influencers are pivotal to amplifying its impact.
Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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