Knowledge Hub

Wearisma introduces ‘Is This Good? Your Definitive Guide to…,’ a series focused on helping you measure influencer marketing success through engagement rates. Learn why this key metric matters, how to accurately gauge it, and utilize our new free Engagement Rate Benchmark tool to optimize your campaigns based on country, industry, and platform.

With sustainability now essential, Wearisma’s data shows a 50% increase in engagement with sustainable content. Brands like Loewe and Gucci have thrived by focusing on targeted sustainability efforts that resonate with consumers.

To maximize influencer marketing success, brands should track product seeding, host influencer events, and leverage paid campaigns with data-driven insights.

Despite skepticism, influencer marketing remains highly effective, with influencers building trust, influencing consumer behavior, shifting perceptions, and creating memorable ads, leading to increased brand sentiment and marketing budgets.

As Pride Month highlights the power of global social media conversations in connecting and defining our identities, retailers must move beyond generic approaches to embrace true inclusivity, as exemplified by Nike’s plus-size mannequin and Harry’s authentic Pride campaign, while aligning with evolving values on sustainability and avoiding superficial efforts that lack genuine connection.

Influencer marketing’s impact hinges on balancing reach, relevance, and engagement, with Wearisma’s insights and data helping brands select influencers who drive authentic consumer interactions and brand lift.

Gifting influencers who already resonate with your brand, as demonstrated by Pixi Beauty, fosters authentic, long-term relationships that benefit both the brand and the influencer, with success measured by organic content creation and sustained engagement.