🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.

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Unlocking Brand Impact: A Guide to Maximizing ROI with Influencer Analytics

When Dunkin’ partnered with TikTok star Charli D’Amelio to create “The Charli” drink, it wasn’t just a marketing win – the campaign drove a 57% increase in app downloads and boosted cold brew coffee sales by 20% (source). Behind successful campaigns like these are sophisticated influencer analytics platforms that enable brands to measure, predict, and optimize their influencer marketing investments. As the creator economy grows more complex, these analytics platforms have become essential tools for data-driven marketing teams.

Social and Influencer Marketing Masterclass: Our answers to your questions

The Role of Influencer Analytics in Crafting Successful Marketing Strategies

Influencer analytics are essential for shaping successful marketing campaigns, offering insights into engagement, reach, conversion rates, and ROI. Platforms like WeArisma help brands navigate these analytics, ensuring data-driven decisions and strategic optimization to enhance campaign impact and efficiency.

The Art and Science of Influencer Marketing: Balancing Creativity and Analytics

Influencer marketing excels when creativity and analytics work together. Creativity drives engagement through compelling narratives, while analytics ensure strategic optimization and ROI. WeArisma exemplifies this balance, helping brands blend creative campaigns with data-driven insights for maximum impact.

Optimising Global and APAC Market Strategies with WeArisma: Unlocking Revenue Opportunities Through Influencer Insights

WeArisma helps global enterprises align their marketing strategies by providing advanced influencer insights and analytics. This enables effective adaptation to APAC markets, unlocking revenue opportunities and enhancing brand impact through targeted influencer partnerships.

Strategies for Maximising ROI in Your Influencer Marketing Campaigns

To boost ROI in influencer marketing, focus on partnering with relevant influencers, creating authentic content, and using platforms like WeArisma for analytics. Set clear goals, build long-term relationships, and leverage local influencers to enhance engagement. Continuously optimize your strategy and ensure ethical compliance for the best results.

The Power of Niche Influencers: Why targeting smaller, more engaged audiences can yield better results

Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.

Crafting a Winning Influencer Marketing Strategy: A step-by-step guide for brands

This step-by-step guide outlines essential strategies for brands to effectively harness influencer marketing, ensuring clear objectives, targeted audience engagement, and impactful collaborations for maximum ROI.

How to grow your brands’ market share in China with Red (Xiaohongshu)

Traditional marketing channels like TV and print are losing effectiveness in China, where consumers prioritize authenticity and turn to influencers for brand recommendations. With 81% of Chinese consumers purchasing products endorsed by influencers, brands must collaborate with influential sources on platforms like Red (Xiaohongshu) to create localized, high-quality content. Red, a blend of Instagram and Pinterest, is crucial for engaging Millennial and Gen Z consumers in China, providing a powerful platform for brand discoverability and market expansion through influencer-driven, keyword-optimized content.

Webinar: How to stop building an audience (and create a community instead)

Wearisma CEO Jenny Tsai’s webinar unveils how to shift from audience to community. Discover how to find the right consumer advocates, why a strong advocacy strategy is crucial, and actionable steps for success. Highlights include leveraging community relationships and real-world examples like Ann Summers. For quick insights, explore Jenny’s Q&A snippets.

7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)

As brands increasingly invest in influencer marketing, it’s crucial to ensure that strategies align with ethical and equality-driven expectations to avoid reputational damage, revenue loss, and a weakened community of advocates. Prioritizing ethics in influencer marketing is essential for maintaining brand loyalty and fostering a genuine connection with your audience.

‘Is this good?’: Your definitive guide to Product Seeding in 3 easy steps

Wearisma’s new series, “Is this good?”, provides key metrics and insights to help brands effectively measure the success of their Influencer Marketing activities, starting with a focus on product seeding.

‘Is this good?’ Your definitive guide to Engagement Rates

Wearisma introduces ‘Is This Good? Your Definitive Guide to…,’ a series focused on helping you measure influencer marketing success through engagement rates. Learn why this key metric matters, how to accurately gauge it, and utilize our new free Engagement Rate Benchmark tool to optimize your campaigns based on country, industry, and platform.

Beyond the buzzword: What aspect of sustainability do online audiences actually care about?

With sustainability now essential, Wearisma’s data shows a 50% increase in engagement with sustainable content. Brands like Loewe and Gucci have thrived by focusing on targeted sustainability efforts that resonate with consumers.

3 Influencer Marketing Best Practices

To maximize influencer marketing success, brands should track product seeding, host influencer events, and leverage paid campaigns with data-driven insights.

5 facts which prove why you need an influencer strategy

Despite skepticism, influencer marketing remains highly effective, with influencers building trust, influencing consumer behavior, shifting perceptions, and creating memorable ads, leading to increased brand sentiment and marketing budgets.

How to Embrace Diversity… Authentically

As Pride Month highlights the power of global social media conversations in connecting and defining our identities, retailers must move beyond generic approaches to embrace true inclusivity, as exemplified by Nike’s plus-size mannequin and Harry’s authentic Pride campaign, while aligning with evolving values on sustainability and avoiding superficial efforts that lack genuine connection.

What Makes An Influencer “Right” For You?

Influencer marketing’s impact hinges on balancing reach, relevance, and engagement, with Wearisma’s insights and data helping brands select influencers who drive authentic consumer interactions and brand lift.

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