WeArisma’s CEO, Jenny Tsai, featured in Performance Marketing World, emphasizes the pivotal role of influencers on platforms like Instagram and TikTok in brand discovery for 2024, urging brands to leverage AI tools for comprehensive analytics and maximum ROI.
Published On: January 17, 2024
WeArisma’s CEO Jenny Tsai on the Future of Influencer-Driven Brand Discovery in 2024
Exciting news! We are thrilled to announce that WeArisma’s CEO, Jenny Tsai, has been featured in a recent article by Performance Marketing World, shedding light on the role influencers will play in brand and product discovery in 2024.
In 2024, the search for new brands shifts to social media influencers on platforms like Instagram and TikTok. Brands should adopt AI tools for insightful analytics in this changing landscape.
“Given the variety of influential sources and content types, AI is not only a critical tool to help brands measure their mentions and engagements by third parties, but to also unearth holistic measurement of their brand affinity, loyalty, commercial impact and more. Only with these AI-enabled insights can marketers and advertisers build holistic strategies to reach maximum impact and return on investment in 2024.”
Read the full article here!
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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