🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
On Women’s Equality Day, we highlight female influencers who are providing valuable financial advice and engaging their audiences, addressing the need for more accessible financial guidance for women.
Published On: August 24, 2021
Celebrating Women’s Equality Day: Top Female Influencers Empowering Financial Savvy
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s Suffrage Amendment in 1920, making a turning point in the history of the struggle for equal treatment of women and their rights. In 2021, Women’s equality has grown to mean much more than just sharing the right to vote and yet, women still only make $0.82 for every dollar a man makes.
When exploring the topic of financial wellbeing for women Prof Roslyn Russel states “There’s actually not enough financial advice available that’s affordable and fun and just for the average young person, let alone an average woman,” she says. “It is just not available. You can either get a financial counsellor or you can spend hundreds of dollars to get a financial adviser. There’s nothing in between.”
To celebrate Women’s Equality Day, the Wearisma Team have wanted to share the female influencers within the industry who we follow on social media and who are engaging with their audiences to provide advice on how to be more financially savvy.
Name Surname
“Lorem ipsum dolor sit amet consectetur. Diam platea at tempor ut ut egestas venenatis. Placerat eros eget commodo ut cursus. Enim libero nibh facilisis est. At phasellus mauris ornare posuere consequat. Quam lacus curabitur consectetur amet libero tortor eu volutpat sit. Venenatis eget aenean in enim.”
Queenie Tan uses Instagram to share intelligent insights and stats on ways to work smart with money. She gains consistent engagement from her audience of those aspiring to improve their financial lifestyle, gaining an average Engagement Rate of 4% across all posts, which is double the average ER #finance influencers received in Q1 2021.
Bola Sol’s educational content on financial literacy continues to grab the attention of a young female audience. With now 15K followers on Instagram, her followers maintain gradual growth month on month, gaining 3K on Instagram since February alone – proving the interest in her creative communication on social media.
Aleks targets a strong community of those interested in financial improvement and investing through including specific hashtags on her Instagram posts. Examples include #feministfinance, contributing to generating a £400 average media value per post and a total Media Value of £10K, an impressive 10% of the total #finance influencers.
Financial advisor Victoria Devine uses her two Instagram platforms as a way to share her balance between educational and lifestyle content. She gains an overall average of 58K Media Value and 35K Engagements in Q1 2021 across all platforms, suggesting an insight into personal life on social media is a successful way for influencers to gain attraction from their audiences.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
Fashion and Sport Brands Global Analysis.
Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.
In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
The most comprehensive creator marketing and social intelligence platform, built for brands and agencies ambitious in driving cultural and commercial impact.
