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How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of…
Continue Reading How tiered gifting can increase your BAI™ score
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but…
Continue Reading You don’t just need influencers, you need brand advocates
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take…
Continue Reading Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice