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CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering…
Continue Reading CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of…
Continue Reading How tiered gifting can increase your BAI™ score
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but…
Continue Reading You don’t just need influencers, you need brand advocates