WeArisma’s recent investment raise, led by the exclusive syndicate Adjuvo, was featured in Tech.eu. With over 75% of the 4.5 billion global social media users making purchase decisions based on influential content, WeArisma is tackling the challenge of quantifying the impact of earned media on brand performance. CEO Jenny Tsai stressed the importance of predicting the relationship between earned media, commercial impact, and market share to boost brand value in a fragmented consumer landscape.
Published On: June 6, 2023
We are delighted to share that Tech.eu has covered WeArisma’s investment raise, led by exclusive investment syndicate Adjuvo.
Over 75% of the 4.5 billion social media users globally are making purchase decisions based on recommendations of influential third-party content, yet brands still don’t understand how their products are performing on consumer feeds.
WeArisma CEO Jenny Tsai for Tech.eu:
“The consumer as a curator is here to stay in this increasingly fragmented purchasing journey and the role played by earned media is ill-understood. We are delighted to take on the critical question of understanding, quantifying and thus predicting the relationship between earned media, commercial impact and market share in the near-term and brand value in the long-term”
Read the article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
In beauty, things move fast. But strategy? That’s what sets the leaders apart.
Our 2025 Beauty State of Influence Report is packed with insights, but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
