The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
The Brands Winning the Media & Entertainment Social Conversation – Full EMV rankings across video streaming, audio streaming, and content creation, with YoY growth for all 100 brands. Spotify leads at $14.1B, Fox surged to $10.4B (+35.5%), and Netflix crossed $6.6B (+43.1%).
Video Streaming now accounts for $40.1B of the $63.4B total, up +31.4% YoY. Audio Streaming fell -21.0%. The structural shift in where media influence is being generated is accelerating, and it cuts both ways.
ABC Nearly Quintupled Overnight, +381% EMV growth, the biggest brand leap in the index. Disney+ wasn’t far behind at +148%. The data shows exactly what triggered both surges.
Platform & Regional Shifts You Need to Act On – TikTok +70.2%, Facebook +98.9%, YouTube down -11.3%. The USA dominated at $22.0B (+11.9%), China was among the fastest-growing major markets at +80.8%. Full breakdowns by platform, format, and region inside.
The Audio Streaming Brands Bucking the Decline – Sub-sector down -21.0% overall. Amazon Music +41.5%, Paramount+ +38.7%. The gap between winners and the rest is widening, and the data shows exactly why.
Get your free report
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations