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The Golden Globes 2026 produced $1.11B in Earned Media Value, a +119% YoY increase, confirming the red carpet’s evolving role as a strategic brand investment. While total engagements grew only marginally (+0.9% YoY), a 32% increase in content volume meant success was defined not by scale, but by precision talent strategy and cultural alignment.
Published On: January 21, 2026
Spotlight: The Most Impactful Luxury Brands at the Golden Globes 2026
The Golden Globes 2026 once again set the tone for awards season, bringing together fashion, celebrity influence and global culture on one of the industry’s most visible stages, generating $1.11B in Earned Media Value, a +119% year-over-year increase. But in today’s data-driven, creator-led landscape, red carpet presence alone is no longer enough – a pattern consistently observed across major cultural moments like the Met Gala and Cannes Film Festival.
Using Wearisma’s AI-powered data, we analysed brand performance across 9–15 January 2026 to uncover which fashion houses generated the greatest measurable impact, based on Engagement, Earned Media Value (EMV) and Mentions, and the talent strategies behind their success.
Top Luxury Brands by Engagements – Golden Globes 2026
Jacquemus emerged as the clear Engagement winner, highlighting the growing power of fandom-driven influence on the red carpet. The brand’s performance was driven almost entirely by BLACKPINK’s Lisa, whose global reach and deeply engaged fanbase, particularly across APAC markets. In fact, Jacquemus ranked #1 for total engagement, despite activating significantly fewer red carpet placements than many competitors. Rather than relying on multiple placements, Jacquemus benefited from one culturally resonant moment that sustained engagement across platforms throughout awards week. This result reinforces a defining awards-season trend: Engagement quality now outweighs sheer volume.
Vivienne Westwood delivered one of the most visible and consistent performances of the night. Powered by Ariana Grande, with further amplification from Aimee Lou Wood and Dakota Fanning, the brand’s multi-talent approach ensured strong reach and steady interaction across social platforms. By balancing scale, star power and aesthetic consistency, Vivienne Westwood secured a competitive position across both Engagement and Earned Media Value, demonstrating how heritage fashion houses can remain culturally relevant through strategic celebrity alignment.
Ashi Studio exemplified impact efficiency at the Golden Globes 2026. A single standout look, worn by Kylie Jenner, drove the majority of the brand’s performance. Despite a single red carpet appearance, Ashi Studio ranked among the top-performing brands for engagement efficiency, reinforcing the outsized impact of well-aligned celebrity moments. This result highlights how a single, highly aligned celebrity moment can outperform broader dressing strategies.
The takeaway? Aesthetic fit, cultural relevance and social amplification matter more than the number of appearances.
Top Luxury Brands by Earned Media Value – Golden Globes 2026
Chanel’s Golden Globes performance was defined by the power of owned media. With Selena Gomez as the sole driver of the Maison’s impact, her own content generated substantial Earned Media Value, underlining a critical shift in red carpet measurement: In an increasingly creator-led ecosystem, Chanel demonstrates how strong talent alignment combined with celebrity owned content can deliver exceptional ROI during awards season.
Saint Laurent gained a competitive edge through selective, high-impact talent partnerships, led by Miley Cyrus. Rather than focusing on volume, the brand prioritised cultural relevance and clear brand alignment, allowing it to convert visibility into measurable EMV. This focused approach enabled Saint Laurent to outperform several competitors with far more extensive dressing strategies. Focused celebrity investment consistently outperforms blanket red carpet coverage.
Most Mentioned Luxury Brands – Golden Globes 2026
Louis Vuitton dominated Mentions at the Golden Globes 2026 through a high-volume dressing strategy, outfitting a record number of talents on the red carpet. The brand’s high-volume strategy contributed to a 32% year-over-year increase in overall content volume at the Golden Globes, ensuring sustained media presence throughout the event cycle. This approach ensured sustained visibility across media and social platforms throughout the event cycle. While volume alone does not guarantee impact, Louis Vuitton’s cohesive and consistent presence translated into strong brand recall and widespread coverage.
What Defined the Golden Globes 2026 Winners Across the Golden Globes 2026, several clear performance patterns emerged:
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