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Meet the 10 creators currently shaping the industry and discover the hospitality influencer marketing trends you need to know.
Published On: October 9, 2025
Influencer marketing in the travel and hospitality sector is driving significant impact for brands that choose to embrace the right partnerships.
Today’s consumers value brands that develop meaningful content and create a genuine sense of community. Working with creators who share your core brand values is the best way to win on both counts.
We’re witnessing a significant shift in the way travellers discover, choose, and show loyalty to hospitality brands. Today’s guests value meaningful moments, and partnering with the right influencers is key to delivering experiences that result in consistent growth.
But to make a real impact, uncover your hidden brand advocates, and maximize the ROI of your influencer marketing campaigns, choosing the right creator partnerships is essential.
Here, we reveal the top hospitality influencers shaping conversations in 2025, using insights and discoveries from our very own platform.
Read on to discover the most influential voices in your niche and gain the inspiration you need for your next creator marketing campaign.
| Name | Instagram handle | Followers | Engagement rate |
| 1. Yas Zere | @yaszre | 448K | 147.25% |
| 2. Erika Ca | @latin.spirit | 66.9K | 111.81% |
| 3. Sebastiano Christian | @sebastianoochristian | 19.9K | 88.28% |
| 4. Neil James | @neil.travel | 170K | 72.81% |
| 5. Nathan Roque | @nathanroq | 344K | 67.70% |
| 6. Thiago Lopez | @thiago.lopez | 471K | 62% |
| 7. Tiina Blomgren | @travellingcloset | 61.8K | 54% |
| 8. Eiki Akiyama | @eiki_akiyama | 14.2K | 50.62% |
| 9. Victoria Whitehouse | @vic_whitehouse | 28.9K | 45.31% |
| 10. Aswathy Krishna | @_the_cloud_walker | 23.5K | 41.96% |
What are the latest hospitality influencer marketing trends? With international tourism making a 99% recovery from pre-pandemic levels, it’s an exciting (and opportune) time for hospitality.
While the travel and hospitality space is moving again, the landscape has shifted. That means you need to evolve your approach to generate lasting impact and earn enduring guest loyalty in 2025.
Explore these emerging hospitality influencer marketing trends and keep your finger on the pulse.
Today’s hospitality landscape is governed by connection and authenticity. This shift towards capturing genuine moments and forging deeper guest relationships has sparked a rise in micro influencers.
To develop authentic content that really resonates with their guests, many hospitality brands are choosing to work with travel or hospitality influencers with smaller yet highly-engaged audiences.
HubSpot’s 2024 Social Media Marketing Report  that 64% of forward-thinking marketers have partnered with micro influencers, with 47% of respondents experiencing more success with this type of creator.
Now it’s less about big names or numbers and more about cultural alignment. Increasingly, hotels and resorts are partnering with influencers whose content or messaging aligns with their values, as well as those of their audience. And it’s the path forward.
Working with culturally-aligned hospitality creators is key to inspiring long-term loyalty in 2025 and beyond.
In addition to being selective and choosing creators based on shared ideals, focusing on long-term collaborations over short-lived partnerships will likely accelerate growth and drive consistent ROI.
Many hospitality brands are leaning into enduring creator partnerships to deliver consistently meaningful narratives and elevate their reach. Some hotels are even setting up creator residency programs to source a roster of long-term storytelling partnerships that deliver shareworthy guest experiences.
Read: How To Write a Good Influencer Brief: 7 Non-Negotiables
‘Mini moments’ are redefining the hospitality influencer marketing space. Today’s guests seldom tag hotels. Instead they share untagged images or videos which are often documented ‘in the moment.’
By uncovering these subtle and authentic signals that traditional social listening tools typically miss, you can tap into a treasure trove of ‘mini moments’. Doing so will empower you to uncover hidden advocates, gain a genuine understanding of how your brand is perceived, and create an authentic sense of community.
Today’s guests crave community and experience above all else. Connect with your guests at the moments they’re most engaged and you’ll make maximum social impact as a travel or hospitality brand.
Tip: Read ‘How To Uncover Hidden Advocates and Find Authentic Guests as a Travel or Hospitality Brand‘ for a deeper dive into the trends shaping the industry right now.Â
Who are the top hospitality influencers in 2025? Based on our unique platform insights, these are the standout creators resonating with ‘wanderlusters’ and discerning guests right now.
We chose our top hospitality influencers based on their:Â
Each hospitality creator in our list has been ranked based on the correlation between their following and their ability to drive consistent audience engagement.
Using our platform’s Profile Search functionality, native creator metrics, and AI visual discovery capabilities, we streamlined our search and uncovered the hospitality influencers making a significant impact right now.
Engagement rate: 147.25%
Followers: 448K
Yas is an enticing storyteller who transforms every journey into cinematic travel content. Known for her striking visual style and vibrant take on storytelling, she spotlights hidden gems and luxury stays with effortless authenticity. Her creativity and consistently high engagement rates make her a dream collaborator for hospitality brands in search of global reach with a personal touch.
Engagement rate: 111.81%
Followers: 66.9K
Erika celebrates Latin culture and soulful travel experiences through her platform, Latin Spirit. Her content blends heritage, warmth, and wanderlust to showcase destinations that celebrate diversity, culture, and connection. Many hospitality brands love her ability to communicate cultural depth with genuine emotion, inspiring wanderlusting audiences to roam the globe with meaning and mindful curiosity.
Engagement rate: 88.28%
Followers: 19.9K
Sebastiano brings a sharp editorial eye to each destination he visits, capturing architecture, food, and culture around the world. His work is known for its cinematic quality and sense of place, making him a valuable partner for travel or hospitality brands looking to resonate with discerning and curious global audiences.
Engagement rate: 72.81%
Followers: 170K
Neil’s content is all about discovery. He values immersive storytelling that captures the heart of a destination. Whether it’s boutique hotels or bucket-list getaways, his approachable yet aspirational style builds trust and inspires wanderlust. Neil’s ability is relatable yet hypnotic storytelling drives consistent engagement and steady audience growth.
Engagement rate: 67.70%
Followers: 344K
Nathan fuses cinematic travel videos with a distinctly human narrative, creating immersive content that often connects on an emotional level. His adventures often spotlight slightly more off-the-beaten-track destinations, from luxury escapes to lesser-known local finds, through a meaningful modern lens. Hospitality brands can benefit from his high production quality and ability to transform guest experiences into visual storytelling that inspires action.
Engagement rate: 62.00%
Followers: 471K
Thiago combines sharp aesthetics with an undeniable will to roam, sharing global journeys through bold imagery and authentic experiences. His storytelling captures a true spirit of place, whether he’s documenting lavish urban or calming natural retreats. Thiago resonates with a highly-engaged audience that values sophistication, design, and experience-driven travel.
Engagement rate: 54.00%
Followers: 61.8K
Tiina, also known as Travelling Closet, merges travel and fashion seamlessly. Her keen eye for detail and chic storytelling style make destinations feel aspirational yet somehow attainable. Hospitality brands may partner with Tiina for lifestyle, design, and travel content that appeals to contemporary, style-conscious explorers.
Engagement rate: 50.62%
Followers: 14.2K
Eiki captures serene, design-focused travel moments through a distinctly minimalist lens. His content celebrates calm, cultural nuance, and the experiential value of flawless hospitality. With an audience that values authenticity over flash, Eiki’s take on storytelling is ideal for boutique hotels or brands with a commitment to nuanced luxury and understated excellence.
Engagement rate: 45.31%
Followers: 28.9K
Victoria sprinkles elegance and warmth on her travel content, highlighting real experiences that celebrate culture, cuisine, and human connection. Her audience trusts her confident perspective and relatable voice. Hospitality brands can collaborate with Victoria to create sophisticated yet down-to-earth narratives that spark curiosity and prompt guest engagement.
Engagement rate: 41.96%
Followers: 23.5K
Aswathy, also known as The Cloud Walker, captures the emotional side of travel through poetic visuals and soulful captions. Her storytelling focuses on adventure, mindfulness, and hospitality with a natural touch. Perfect for eco-friendly and sustainability-led brands, Aswathy inspires audiences to travel more mindfully and with every destination on a deeper level.
Read: Luxury’s New Frontier: The Rise of Hospitality Partnerships
You’re up to speed with the trends and hospitality influencers shaping the space – now it’s time to make your move.
Focusing on building your community and partnering with creators that align with your ethos will drive sustainable success in the new age of travel and hospitality.Â
Use our official top hospitality influencer rankings for inspiration, prioritize developing long-term relationships, and you’ll inspire the level of guest loyalty you deserve.
A hospitality influencer focuses on experiences within the travel, hotel, and dining space. Typically, these creators showcase stays, service, and experiences through an authentic guest lens. Unlike general influencers, they share content that elevates bookings and brand affinity by sharing meaningful experiences and moments.
Evaluate whether a potential creator’s values, audience, and goals align with yours as a brand. The right hospitality influencer should already share your ideal guests’ interests and create content that gels with your brand’s tone. Look beyond reach, consider engagement rate, content quality, and how well a creator’s storytelling approach fits your brand narrative – that’s where the value lies.
Success extends beyond likes and views. You can measure ROI using metrics that reflect your brand’s impact, like engagement rate, website visits, booking referrals, or content saves. More importantly, to measure your true impact, uncovering the wealth of untagged guest content and brand mentions typically missed by traditional social intelligence is key.Â
Tools like WeArisma can help you track your performance and demonstrate your true impact by revealing the 90% of brand mentions others miss, unlocking full-funnel performance measurement.
Not entirely. Engagement, audience authenticity, and content relevance matter far more than size alone. Micro and nano influencers often outperform larger creators in generating trust and conversion. For hospitality brands, it’s better to partner with creators whose community truly connects with your experiences, not just those with the biggest audience.
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