🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.

WeArisma in WWD on Everything Kate Middleton Wore in 2023

Kate Middleton continues to be a powerful figure in fashion, with her Alexander McQueen gown at the coronation generating an engagement value of $349,700, underscoring her significant influence on global style trends.

Published On: January 22, 2024

Kate Middleton’s Fashion Influence: A Royal Impact on Global Trends

Kate Middleton, a big figure on the world stage, has a major impact on the fashion world.

“According to reports from WeArisma, an influence analytics company, Kate Middleton’s appearance was one of the most influential moments during the coronation. The Alexander McQueen gown she wore had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”

Dive into the full article here and see Kate Middleton’s most influential looks in 2023.

Resources

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Entertainment Marketing: Leveraging Pop Culture For Brand Success: Key Panel Takeaways

Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.

Beyond Sport: How Wimbledon 2025 Became a Cultural Engine for Fashion and Sports Brands

Fashion and Sport Brands Global Analysis.

Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.

In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.

AI creator marketing measurement

Traditional vs. AI Creator Marketing Measurement: Which Is Best For Your Brand?

Coty: Client Success Story

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