🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Cleanfluencers are gaining popularity, creating collaboration opportunities for FMCG and cleaning brands. From January to May, over 163,000 cleaning posts appeared on Instagram and 2.52 billion hits on TikTok. The hashtag #cleanfluencers has 6.6 million views, and MrsHinchHome boasts 4.7 million Instagram followers. Read the full article here.
Published On: June 28, 2023
Cleanfluencers Rising: A Global Trend
The popularity of cleanfluencers continues to grow around the world providing collaboration opportunities for FMCG and cleaning products brands.
“Between January and May, there were more than 163,000 cleaning content pieces uploaded on Instagram globally and 2,520,000,000 TikTok hits, according to analytics company WeArisma.”
Meanwhile, the #cleanfluencers hashtags on TikTok has 6.6million views and MrsHinchHome – one of the best-known of the online housekeepers – has 4.7 million Instagram followers; alongside a book, a product range and her own verb for cleaning; ‘to Hinch’.”
Read the full article here.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
Fashion and Sport Brands Global Analysis.
Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.
In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
The most comprehensive creator marketing and social intelligence platform, built for brands and agencies ambitious in driving cultural and commercial impact.
