🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Published On: June 12, 2024
Luxury Fashion Brands Elevate Celebrity Partnerships During Event Season
CEO Jenny Tsai wrote an article for Advertising Week discussing how luxury fashion brands have elevated celebrity partnerships this event season.
Celebrity influence remains a dominant force for luxury brands, yet our earned media analytics unveils a strategic evolution in marketing tactics.
🎬 Riding on the cultural wave of Hollywood’s films and trend
Luxury brands are embracing “method dressing,” aligning fashion with character portrayal in TV and film. Emma Stone’s Louis Vuitton ensembles as her ‘Poor Things’ character generated $6.5M in media value, while Margot Robbie’s Giorgio Armani Barbie-inspired outfits yielded $5M, showcasing the power of narrative alignment in creating brand impact.
🌟 Partnerships with celebrities at the forefront of popular culture
Gucci’s collaboration with Taylor Swift secured an impressive 33% of its $22M media value, with Swift’s individual media value surpassing $109M across just two shows, underscoring the significance of strategic partnerships.
🌍 Collaborations with influential regional celebrities to increase share of voice in key market
Partnerships with APAC personalities are pivotal for capturing Asia’s luxury market. Famous APAC celebrities have driven an impressive $74.6M in media value for 20 of the top luxury brands this award season. Dior and Cartier led with a combined media value of $74.6M, while Versace’s collaborations with regional icons like Ningning and Hyunjin yielded $380K in media value, emphasising the importance of effective local engagement strategies.
The 2024 Red Carpet season highlights the transformative impact of authentic partnerships in driving brand visibility and affinity.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
Fashion and Sport Brands Global Analysis.
Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.
In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
