Marketing Beat highlights Jenny Tsai, founder and CEO of WeArisma, an influencer analytics company working with brands like Coty and Ferragamo. Formerly Hearst’s youngest digital media director, Tsai led international strategies for ELLE and Cosmopolitan. Congratulations to all the successful and innovative women leaders featured!
Published On: March 22, 2023
Celebrating Innovative Women Leaders
Marketing Beat “Ex-Hearst Director Jenny Tsai is the founder and CEO of WeArisma, an influencer data and analytics company that works with brands like Coty, Salvatore Ferragamo and Ann Summers.
Before founding WeArisma in 2015, Tsai’s role at magazine publisher Hearst saw her lead international digital strategy as the company’s then youngest digital media director. Her remit was to grow and monetise the audience for iconic brands such as ELLE and Cosmopolitan across more than 50 countries outside of the US.”
Congratulations to all the successful and innovative women leaders featured!
Read the full article here.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
