Marketing Beat highlights Jenny Tsai, founder and CEO of WeArisma, an influencer analytics company working with brands like Coty and Ferragamo. Formerly Hearst’s youngest digital media director, Tsai led international strategies for ELLE and Cosmopolitan. Congratulations to all the successful and innovative women leaders featured!
Published On: March 22, 2023
Marketing Beat “Ex-Hearst Director Jenny Tsai is the founder and CEO of WeArisma, an influencer data and analytics company that works with brands like Coty, Salvatore Ferragamo and Ann Summers.
Before founding WeArisma in 2015, Tsai’s role at magazine publisher Hearst saw her lead international digital strategy as the company’s then youngest digital media director. Her remit was to grow and monetise the audience for iconic brands such as ELLE and Cosmopolitan across more than 50 countries outside of the US.”
Congratulations to all the successful and innovative women leaders featured!
Read the full article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
In beauty, things move fast. But strategy? That’s what sets the leaders apart.
Our 2025 Beauty State of Influence Report is packed with insights, but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
