Paris Fashion Week 2024: Luxury’s Most Talked About Brands And Moments Globally

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• KIMHĒKIM’s show was a global standout. Uncover the influential source who achieved a 1370.56% engagement rate on TikTok, propelling KIMHĒKIM’s global brand share of voice. 
• YSL demonstrated how important high-impact celebrities are for global luxury brand share of voice. Notable guests like Kate and Lila Moss, Rosé, Zoë Kravitz, and Olivia Wilde contributed to YSL’s overall $27.5M media value.