WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands
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🌐 Nars achieved a media value of $971K, boosted by Chinese actor and singer Xiao Zhan’s Weibo video, underscoring the significant impact of local brand ambassadors in enhancing awareness of Western beauty brands in China.
🚀 Chando generated a media value of $683.2K. Chinese celebrity Yu Shuxin, featured in a Chando advertisement and shared the video on Weibo, resulting in a media value of $184.2K. This highlights the immense reach and influence of local social platforms like Weibo in driving brand impact in the Chinese market.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
