Hot topics US: How have online conversations evolved in the wake of COVID-19?

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Over in the states, the first wave of lockdowns were met with a sharp decline in #makeup and #beauty related content. Mentions of both were down 21% and 26% respectively. On the other hand, engagements for #selfcare and #stayhealthy were up over 700% and 4000% respectively. How have conversations changed since? Check out our graphic to find out more.

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