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In a defining move for both fashion and sport, LVMH has entered a landmark 10-year partnership with Formula 1. This collaboration isn’t just about visibility, it’s about rewriting the rulebook on how luxury brands engage in high-octane, global entertainment ecosystems.
Fashion and Sport Brands Global Analysis.
Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.
In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.