How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
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How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance…
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The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019…
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How can K-Beauty Withstand Global Competition: Lessons from France
Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from…
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Influencer Marketing for J-Beauty: Lessons from France
Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched…
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Wearima Launches The State of French Beauty Influence with CEW France
Last Week, Wearisma announced a new, one of a kind partnership with CEW France – an international network of key stakeholders within…
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Influencers Reveal the Makeup of China’s Beauty Industry
The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for…
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Which top Beauty Brands are mentioned most by Japanese Influencers?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…
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Who are the 3 most mentioned Beauty Brands in France in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…
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Who was UK’s most popular Beauty Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…