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Diary Directory Sits down with Wearisma: Jemma Lamble meets Jenny Tsai
Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor,…
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The Real Deal : Is Influencer Marketing losing its authenticity?
Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly…
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2017: The social trends set to soar into the new year
As 2016 draws to a close, there aren’t many of us that would dispute that this year has seen social and digital…
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Pinterest: The forgotten influencer marketing platform?
Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media…
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Black Friday: The influential voice retailers are missing
With the most anticipated day in the whole of the annual retail period, brand’s will be gearing up for their biggest revenue…
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One giant step for Instagram Stories : What does this mean for brands and influencers?
Just three months after Instagram launched its new ‘story’ feature on its app, obscuring audiences path to Snapchat and holding onto viewers…
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US Vogue vs Bloggers, and what does this mean for brands?
The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain on the traditional media outlet’s complicated relationship with the…
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Wearisma: Speaking At Cannes Lions
The 63rd Cannes Lions International Festival of Creativity kicks off this week and Wearisma will be bringing their global social marketing experience…
