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We’ve witnessed a wealth of dazzling activations from some of the world’s leading fashion brands, and there are three clear winners.
Published On: July 10, 2025
Wimbledon is arguably the world’s most prestigious tennis tournament. Over the years, the sporting spectacle has expanded beyond atheism alone and evolved into a cultural movement – this year’s championship has been no exception.
As Wimbledon 2025 captivated global audiences with dazzling feats of sporting talent and heritage tradition, a wealth of leading fashion brands added an extra layer of prestige to the proceedings.
Our unique platform insights reveal that among the many creative brand activations we’ve witnessed at Wimbledon 2025 (which is now in its final week), Ralph Lauren is the tournament’s clear fashion winner, closely followed by Prada and Louis Vuitton.
As the championship’s grand finale edges closer, we’re taking a moment to explore the fashion brands and influencers that have come out on top this year.
Who are the fashion brands winners of Wimbledon 2025? Ralph Lauren, the tournament’s official outfitter since 2006, has emerged as the leading fashion brand.
To date, the ever-prestigious Ralph Lauren has generated the highest level of EMV across press, influencer, and scroll-stopping celebrity content.
As you can see, Ralph Lauren and Prada lead the way, with a respective $2.6M and $1.4M in EMV. Louis Vuitton takes the third spot by generating $53K in EMV as we move towards the championship’s concluding match.
EMV is WeArisma’s proprietary assessment of the potential investment needed for an advertiser to generate equivalent impact.
It’s computed based on the average rate card or market cost per performance metric of an influencer with certain levels of following, reach, and engagement across platforms (similar to how Media Value is calculated for print advertising).
This metric is dynamically adjusted based on industry averages and weighted based on factors including platform, types of engagement, industry, and seasonality.
FYI: Our platform captured all EMV data, brand mentions, and Engagements from Wimbledon 2025. Many of these interactions extend beyond traditional tags and brand mentions alone. Our numbers paint a true and accurate picture of campaign activities and coverage at this year’s tournament.
Wimbledon 2025 has delivered in every way imaginable. At this point in the game, we’ve witnessed the clash of many tennis titans, as well as fashion-centric creator marketing initiatives that have inspired and influenced in equal measure.
Here we spotlight our three clear fashion winners (plus some honorable mentions) across EMV, Engagement, and brand mentions during this year’s championship.
Ralph Lauren’s impact at Wimbledon 2025 reached far beyond official championship uniforms.
Andrew Garfield and Monica Barbaro’s matching white outfits, for instance, coined as their ‘Wimbledon official’ debut by Harper’s Bazaar US, created a significant buzz.
Two targeted posts from the outlet generated an impressive $280,000 in EMV, highlighting the brand’s seamless blend of elegance, crisp style, and accessibility.
An InStyle Facebook post tapped into true Wimbledon nostalgia by showcasing how Kate Middleton and Meghan Markle wore the same Ralph Lauren Capri shirt just days apart in 2018. The post generated $198K in EMV, cementing Ralph Lauren’s place as a key player in Wimbledon’s enduring style legacy.
To maintain influential momentum throughout the tournament, Ralph Lauren saw standout celebrity endorsements by iconic names, including:
✔️ Ben Hardy: The celebrated actor earned $70K in Earned Media Value, and a standout 4.17% Engagement Rate from a single Instagram post showcasing his minimalist Ralph Lauren look.
✔️ Olivia Rodrigo: The international pop sensation and recent Glastonbury 2025 headliner dazzled audiences with a vintage Ralph Lauren ensemble that was picked up by E! News. This one Instagram post added another $42.7K in EMV and an aesthetic appeal that transcends generations.
✔️ Lorenzo Jovanotti Cherubin: The revered Italian singer-songwriter dressed for the Ralph Lauren experience to deliver $100K+ in EMV with just one Instagram post.
Even niche influencers delivered above-benchmark results for the brand, including model Oliver Pilling, the face of the Ralph Lauren x Wimbledon campaign, which generated a 20.37% Engagement Rate.
Fashion content creator Yasmin Enger, whose five posts on Ralph Lauren’s Wimbledon café activation also gathered a collective 21.54% in Engagement.
As a leading name in luxury fashion, Prada is revered for its fresh take on emerging styles, sleek messaging, and captivating creator campaigns.
During this year’s tournament, Prada has served an influential ace or two to secure its spot as one of Wimbledon’s biggest fashion winners.
Among its mix of well-positioned creator content and brand mentions, Prada’s perfect partnership with actor Louis Partridge stands as one of its most impactful moments.
The actor’s single Instagram post mentioning Prada delivered $1.4M in EMV, a 10.13% Engagement Rate, and a reach of 8.8M+, spotlighting the power of a single, culturally resonant brand moment delivered with authenticity.
As luxury brands continue to court tennis players, these inspiring athletes are transforming into smash-hit style icons.
Louis Vuitton’s ambassadorship with Carlos Alcaraz has proved particularly impactful both on and off-court during this year’s championship, highlighting an undeniable alignment between fashion and sport.
This partnership, alongside a mix of additional brand mentions and engagement, has elevated Louis Vuitton’s presence during the championship.
Bottega Veneta has also followed suit by appointing Lorenzo Musetti to make a significant impact, particularly during the tournament’s ‘walk-on’ moments.
The walk-on to the court, viewed by millions globally, has evolved into tennis’ version of the NBA or WNBA tunnel, a cultural stage where identity, fashion, and performance align.
These are the perfect moments for fashion names to flaunt their alluring brand aesthetics while capturing authentic cultural moments – an approach that Louis Vuitton and Bottega Veneta have perfected.
This Business of Fashion’s post covering Musetti’s Bottega Veneta on-court debut, along with commentary on Alcaraz and Jannik Sinner’s Gucci ambassadorship, generated $52K in EMV. These creator initiatives further reinforce the fact that tennis stars are now key players in fashion’s biggest brand stories.
Read: Winners of The Met Gala 2025 (Brands + Influencers)
“Tennis offers a unique blend of tradition, elegance, and individual style, it’s a natural runway for luxury fashion. Unlike many sports, tennis allows for both structured uniforms and off-court expression. When you combine high-profile attendance, heritage, and a global spotlight, it becomes the perfect environment for brands to craft iconic moments.”
Traditional luxury houses may have dominated EMV during Wimbledon 2025, but some of the more accessible brands on the scene have seen their share of success.
Peppermayo, for instance, has carved out a meaningful space among Gen Z influencers. Activating creators through TikTok trends, the brand’s content achieved a 12.98% Engagement Rate, marking a new wave of creator marketing communications that resonate with digital-first fashion communities.
Meanwhile, fashion influencer eliza.co.uk, creators of the viral TikTok series “Guess the Most Expensive Outfit,” featured Zimmermann in a Wimbledon-themed style video. This piece of content alone achieved a 171% Engagement Rate.
These initiatives shine a light on creative, content-driven formats and how they connect designer fashion with broader sporting audiences.
This year’s tournament has proved captivating and iconic in equal measure. In addition to the stylish spectacles and culturally-driven brand partnerships we’ve seen so far, Wimbledon 2025 has showcased the growing intersection between fashion and sport.
Wimbledon has also shown us that synergy between fashion and sport will only become more harmonious.
We expect a continued rise in brand ambassadorships that blur the lines between athleticism and lifestyle. Tennis especially is becoming the next frontier with players like Carlos Alcaraz and Jannik Sinner emerging as fashion’s new faces.
Gucci’s pre-Wimbledon dinner at Claridge’s, in honour of Sinner, generated $151K in EMV through British Vogue alone. With the likes of Paul Mescal and Joe Keery on the guestlist, the event showcases how luxury brands are using tennis to establish a new cultural cachet, where athletes, celebrities, and fashion merge effortlessly.
As sport and fashion’s enduring love affair continues to grow from strength to strength, exciting times lie ahead. We’re excited to see what comes next.
If you’d like a full rundown of the trends and insights around Wimbledon 2025’s fashion brand winners, sign up to our newsletter to gain access to our downloadable report, coming soon.
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