WeArisma’s £2.5M investment led by Adjuvo, featured in UKTN and Business Cloud, underscores the shift from Google to social media for brand discovery. Jenny Tsai highlights the importance of understanding brand performance on platforms like TikTok and Instagram, while Adjuvo’s Mark Foster-Brown emphasizes enhanced global capacity and support for entrepreneurship.
Published On: June 7, 2023
We are delighted to see our recent investment raise of £2.5m led by Adjuvo in UKTN, Business Cloud and Deal Lite.
Deal Lite on influential sources as the future of search:
“For many years, Google has been the de facto primary search engine. However, a significant shift is underway with billions of people globally now regularly discovering brands through earned influential sources on social media, including influencers, celebrities and the press. This shift has created a strong need for brands to evaluate how effectively they are being talked about and recommended by influential sources. While it is easy for brands to see how well they rank on Google, many brands are in the dark about how they rank across these earned influential sources and what their impact on holistic brand strategies and commercial success is – the Earned Brand Influence Value (EBIV).”
WeArisma CEO, Jenny Tsai for Business Cloud:
“There are 4.5 billion social media users across the world and most of these people are making purchasing decisions based on third-party content they are viewing,”. “In fact, studies have shown that around 40% of young people now prefer using TikTok and Instagram for search over Google. And yet, most companies still don’t understand how their brand and products are performing on these third-party feeds.”
Mark Foster-Brown, co-founder and CEO of Adjuvo for UKTN:
“Assessing the value and effectiveness of influencer marketing is critical for retailers and brands,” “In addition to the fundraise, which is supporting a strengthening the global capacity of Jenny’s team and optimising their systems, we want to add value.”“Our network will share relevant expertise and contacts. It will advocate entrepreneurship, job creation and maximise potential.”
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