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User’s Guidebook

My Influencers

The My Influencers tab in the top navigation menu is your team’s full record of influencers. You can add anyone that you’re working with as well as anyone that you want to monitor.

Upload influencers
  1. Click on the “+” button at the top right corner of the navigation bar. This is available on any page on the platform.
  2. In the pop up box, copy and paste the influencer handles or links as suggested depending on the social platform you’re looking to add. If you’re adding more than one, make sure to separate them with commas.
    1. Instagram: Handles or links.
    2. Facebook: Page names or links. Make sure to add Facebook Business Pages, not personal profiles.
    3. Youtube:  Channel links.
    4. Twitter: Handles.
    5. Tiktok: Handles or links.
    6. Weibo: Screen names. Make sure you don’t paste links, but screen names here. These can be found on the Weibo profiles below the profile image. 
  3. Click on “Upload” and you will see your influencers being added to “My Influencers”.
  4. Wait for the profiles to be populated with data. On average this can take up to 24 hours.

If you have a long list of influencer handles and you want them all added, we can help you do this in bulk. Please email with your list and account details and we’ll add them all for you.

Analyse an influencer

You can analyse an influencer by looking at their demographics and performance. If you click on any influencer name on the Wearisma app, it will take you the their Profile.

Audience

In the “Audience” tab of the Influencer Profile you will find audience demographics such as age, gender, location, interest, age and most used emojis. Note that age and emoji information is only available for influencers logged into StoryVault. See “StoryVault” section for more about this.

Social Media Performance

In the Media tab of the Influencer Profile, you will see their average performance on each available social media platform.

  1. First you can see their average performance on different KPIs over the most recent 24 posts.

2. Then you can analyse the health of their following by looking at how their followers and engagements changed over time.

3. At the bottom you can see their most recent content, top used hashtags and filter for contents containing those hashtags or for sponsored content. When you filter for specific content on the Influencer Profile, you’ll also see metrics reflective only of the filtered content.

Demographics

In the “About” tab of the Influencer Profile you will find their demographics along with any private information you may have saved about them. See “How to add or edit influencer information” for more about this.

Audience

In the “Audience” tab of the Influencer Profile you will find audience demographics such as gender, location, interest, age and most used emojis. Note that age and emoji information is only available for influencers logged into StoryVault. See “StoryVault” section for more about this.

Similar Influencers

Based on the influencer’s following, social platforms and demographics, this tab of the Influencer Profile recommends you similar accounts.

History

If you worked with an influencer before and they are part of your previous Lists and/or Activities, these will be listed on the “History” tab of the Influencer Profile.

Add to My Influencers

If you like an Influencer Profile and you haven’t added them to your account already, you can do this from their Wearisma Profile by clicking on the ‘Add to my Influencers’ button on the top right of the page.

Download Influencer Profile

To download a pdf of the Influencer Profile follow the steps below:

  1. On the Influencer Profile, select the “…” button at the top right corner of the page.
  2. Click on “Download Profile”.
  3. A pdf file will start downloading showing you a summary of the Influencer Profile information.
Add or edit influencer information

To add information about your influencers, you can use the private information available on their profile. You can do this from your “My Influencers” page as follows:

  1. Find the influencer whose profile you want to edit and click the pencil icon towards the end of their row.
  2. This will bring you to the influencer’s profile where you can edit information that is private to your Wearisma account.
  3. Once finished press ‘Save’.

You can also do this from the Influencer Profile as follows:

  1. On the Influencer Profile click the “Edit” button at the top right corner of the page.
  2. This will bring you to the influencer’s profile where you can edit their private information.
  3. Once finished press ‘Save’.
Remove influencers

In your “My Influencers” page:

  1. Find the influencer(s) you want to remove.
  2. Click on the “…” button at the end of their row.
  3. Select “Remove” from the dropdown menu.

You can also do this from the Influencer Profile as follows:

  1. On the Influencer Profile, click on “Edit” on the top right corner of the page.
  2. On the Profile Edit page, click the “…” button on the top right corner and select “Remove from My Influencers”.
Stories Tracked Influencers

The Stories Tracked Influencers dropdown from the My Influencers tab is your team’s full record of Influencers who have Incidental Stories  Tracking enabled. 

Search for an Influencer

In order to search for an Influencer within your My Influencers list follow the steps below:

  1. Input their name or social media platform @username into the search bar at the top of the page and press ‘Search’. 

*Notably, you can clear your search by pressing the ‘Reset’ button towards the right hand side of the page*

Influencer Search

The Influencer Search tab of the top navigation menu is WeArisma’s discovery feature where you can find the right influencers for your brand or project brief.

Search for influencers
  1. Navigate to the Influencers Search tab from the top navigation menu.
  2. Use the filters as necessary to narrow down the results.

E.g.: If you wanted to find influencers based in the UK that post sustainable content and have between 50K and 200K followers with a minimum engagement rate of 2%, you could search as seen in the video below:

As seen in the video, each of the used filters will be shown under the search section. If you get few results, try to relax your search by disabling some of the used filters via the blue “x” sign next to each of them.

Using the search bar

This will be pre-populated with your brand terms to show you relevant results for your brand. But you can always replace these terms with new ones of your choice. There are 3 ways to use the Influencer Search bar:

  1. Search by social handle or name: 

If you would like to view the profile of a specific influencer, simply search by their name or social media handle in the search bar. The results will include influencers with that name/handle, a similar name/handle or ones who mentioned the handle in their content.

  1. Search by handles and/or hashtags (brands, campaigns, trending topics, etc..):

This allows you to search for Influencers who mentioned the hashtags or handles in their content. 

  1. Search for keywords:

If you search for words or word combinations with no “#” or “@” sign, you will get results of Influencers who mention those words in their social media profile caption only.

Note that if you use more than one term you should separate them by commas and the results can match one or more of the terms you input.

Navigation bar search

When you know exactly who you’re looking to find, it’s quickest to use the search bar at the top right of the navigation bar. 

Here you can search for an influencer name or handle. The results will show you Influencers with the same or a similar name/handle and any Lists or Activities they belong to.

If no results are found, you will see a suggestion instead that allows you to upload them on the desired social media platform. To see this suggestion you should ensure using the “@” sign in front of the handle.

Lists

The Lists tab of the top navigation menu is where you can access features that will help you organise your Influencers into Lists and Folders.

Create List
  1. Click on the “Lists” tab on the top navigation menu.
  2. Select the folder where you want to create your new list.
  3. Click on “New List” on the top right corner of the page. 
  4. Enter your new list name. 
  5. Click “OK”.
  6. That’s it, you can start adding influencers to your list now!
Create Folder
  1. Navigate to the “Lists” tab in the top navigation menu.
  2. Click on “New Folder” on the top right corner of the page.
  3. Enter your new folder name
  4. Click on “Create”.  
  5. That’s it, you can get right to organizing your lists into folders now!
Share List
  1. To share a list created by your team, navigate to the “Lists” page, and select the list you would like to share.
  2. Click on the “⋯” button on the top right corner of the page, and select “Share” from the drop-down menu.
  3. Click on “Create Link” and you will see a shareable link that you can copy and share with your team.
  4. Anyone with the link can view and leave feedback on the list.
Leave Feedback

All your team members are able to share feedback about the influencers in your list. To leave the feedback and comments, you can:

  1. Navigate to a list. 
  2. Pick the influencer you want to share feedback on and click on the “⋯” button at the end of the row, then and select “Feedback”.
  3. After you write your feedback, click send.
  4. The same can also be done from a shareable link (see “Share List”). This means the team member does not need access to Wearisma to leave feedback on the List if you’ve shared it with them.
  5. Finally, you can check all feedback in your list by clicking on the “⋯” on the top right corner of the page, select “feedback” from the dropdown menu, and you will see all feedback pop up on the left side of your screen
Export List

You can export a list of influencers along with the private information you have saved about them:

  1. In your Wearisma account, navigate to a List on the “Lists” tab of the top navigation menu. 
  2. Click on the “⋯” button on the top right corner of the page and select “Export” from the drop-down menu.
  3. You’ll get a CSV file of your list containing any private information you’ve saved on the Influencer Profile (see “How to add or edit influencer informarion”) and links to any of their existing social media accounts. 
Duplicate/Delete List
  1. Navigate to the “Lists” tab on the top navigation menu.
  2. Find the list you want to duplicate or delete and click on the “⋯” button at the end of the row.
  3. Choose “Duplicate” or “Remove” as needed from the dropdown menu.
Add influencers to lists

There are 3 ways to add influencers to an existing list:

Upload more 
  1. Navigate to the list you would like to add influencers.
  2. Click on the “Upload more influencers” button.
  3. In the pop up box, copy and paste the influencer handles or links as suggested depending on the social platform you’re looking to add. If you’re adding more than one, make sure to separate them with commas.
    • Instagram: Handles or links.
    • Facebook: Page names or links. Make sure to add Facebook Business Pages, not personal profiles.
    • Youtube:  Channel links.
    • Twitter: Handles.
    • Tiktok: Handles or links.
    • Weibo: Screen names. Make sure you don’t paste links, but screen names here. These can be found on the Weibo profiles below the profile image. 

4. Click on “Upload” and you will see the influencers being added to your list.

Add influencers from Wearisma’s discovery feature
  1. In your List, click on the “…” button at the top right corner of the page.
  2. Select ‘Add More’ from the dropdown. This will take you to the Influencer Search page.
  3. When you hover over an influencer image a “+” sign will appear. Click on it for one or more influencers.
  4. Then click on “Add to List” on the bottom right corner of the page.
  5. Select the desired list from the drop-down menu.
  6. Click on “Add to list”, and you will see the new influencers added to your list.
Add Influencers from the Influencer Profile page
  1. In the influencer’s Profile page, click on the “Add to Lists/Activities” button on the top right corner of the page.
  2. Select your desired list from the drop-down menu.
  3. Click on “Add Influencer” and you will see the new influencer added to your list.
Remove Influencers from an existing List
  1. Find the influencer(s) you want to remove.
  2. Click on the “…” button at the end of the row.
  3. Select “Remove” from the dropdown menu.
Brand analytics

The Brand Analytics tab of the top navigation menu is where you can search for specific content from influencers.

Search for content
  1. Select the Brand Analytics tab from the top navigation menu.
  2. Type the terms you need in the search bar and adjust the filters as necessary.

E.g.: If you wanted to know how #fashion is performing on Instagram amongst your influencers in the summer of 2021 you would use a search similar to the one seen below:

The result will show you a series of insights:

  • Overall metrics reflective of all the contents that match your filters.
  • A chart showing you the performance over time in terms of Engagements, but you can use the dropdown at the top right of the chart to change this based to the metric you’re most interested in (ie. content, followers, etc…). 
    • If you click on any of the blue bars in this chart, it will open up a new Brand Analytics page with the same filters on, only restricting the date-range to the one from the chart bar you clicked on. This is so that you can investigate certain spikes or dips in the performance over time in more detail.
  • A table showing you top Influencers that posted these contents. They will be ordered by total number of Engagements generated, but you can use the same dropdown from point 2 to change the sorting criteria.
  • Finally, at the bottom of the page you will see all the contents matching your filters ordered by Engagements. Similar to points 2 and 3, you can change the sorting criteria using the same dropdown mentioned previously.

What does it mean if a piece of content has a blue frame around it? 

  • This means that the content is a paid piece of content (identified by terms such as #ad, ad across all languages). 

What does it mean if a piece of content has a green frame around it? 

  • This means that the influencer who posted the content is a part of your ‘My Influencers’ list.

What do the icons at the bottom of a piece of content mean? 

  • Speaker = Audience
  • Heart = Engagement Rate
  • Diamond = Media Value
  • Money sign = Paid post

Influencer Profile

Why is there a red Instagram logo next to the profile picture on my Influencer’s profile?

  • This means that the influencer does not have an Instagram business account and therefore we cannot get their data.ysl

What does it mean if an influencer’s content has a blue frame on it? 

  • This means that the content is a paid piece of content (identified by terms such as #ad, ad across all languages). 

What does it mean if an influencer’s content has a green frame on it? 

  • This means that the influencer who posted the content is a part of your ‘My Influencers’ list.
Advanced Search

If you want to search for more specific content you can use Advanced Search to include or exclude any of the terms you input in the Advanced section of the search bar.

E.g.: If you wanted to see how sustainable fashion performed in the Summer of 2021 starting from your previous #fashion search, you would:

  1. Click the “Advanced” button at the end of the search bar in Brand Analytics. This will split the search bar in 2 sections – one for your general terms and another for your advanced terms.
  2. Input sustainability related terms in the advanced section and click Search.
  3. This will show you results that mentioned both #fashion AND any of the terms you inputted in the advanced section.
Activities

The Activities tab of the top navigation menu is where you can manage and track data about all your influencer campaigns.

Create activity

To manage campaigns, you will need to first create a list of Influencers (See “Lists” for how to do this) and then create an Activity as follows:

  1. After creating your list, you can click on the “Start Activity” button at the top right corner of the page.
  2. You will see a box asking you to choose the activity type from the dropdown menu. Choose the option most appropriate for you.
  3. Click “Next”.
  4. Another box will display where you will be able to set up your activity:
    1. Pick an activity’s name specific to your campaign.
    2. Input specific hashtags and keywords that you want to track within your campaign (terms your influencers will use in their content captions).
    3. Choose a date range specific to your campaign.
    4. Input average cost per Influencer if it’s a paid campaign, but you will also be able to edit this later if you don’t know it at this stage.
    5. Add a description and upload a file (e.g. brief) that describes your campaign.
  5. Click on the “Start Tracking” button.
  6. That’s it. We will automatically start tracking mentions from your set of influencers where they mention your chosen keywords/hashtags/handles.
Analyse activity statistics

You can do this from your Activity Overview page – the first page you land on when opening one fo your activities. Here you will see a series of insights:

  1. Campaign information such as Name, chosen hashtags/keywords/handles to track, date range and activity manager.
  2. Overall metrics reflective of all the content posted by your chosen influencers within your selected date range and mentioning your hashtags, keywords and handles.
  3. A chart where you can compare influencers by each metric or look at the performance over time. You can choose the metric to analyse and update the chart by selecting from the dropdown options present at the top right corner of the chart.
  4. If the campaign is paid and you have inputted spend information, you will also see a chart showing you the spend per influencer as well as other spend ROI insights. You can use the dropdown on the top right of the chart to choose between spend, cost per engagement (CPE), cost per 1000 followers (CPM), cost per acquisition (CPA) and cost per click (CPC). For CPA and CPC, you need to be using our clicks and sales tracking feature. Refer to the “Clicks and Sales” section below.
  5. Finally, at the bottom of the page, you will see a breakdown of all the influencers in your campaign along with statistics for each, such as content, average engagement, price, etc… 
Clicks and Sales Tracking

How do I set up Clicks and Sales tracking from an Activity?

We can track Clicks and Sales within your activity if you login via Google Analytics. To login, follow these below steps: 

  1. Click on the circle icon on the top right of the navigation bar. This should be available for you on any page.
  2. Select “Settings” from the dropdown.
  3. On the left side of the pop-up box, select “Integrations”.
  4. Click on “Link Google Analytics Account” and follow the instructions.

Once you have integrated your Google Analytics account, follow the next steps to setup Clicks and Sales tracking in your activity: 

  1. Click on the ‘Activities’ tab on the dashboard.
  2. Locate the Activity you want to track Clicks and Sales for and click on the Activity name which should be coloured blue.
  3. Click on the ‘…’ button next to the blue ‘Content Analytics’ button.
  4. Click on the ‘Trackable Links’ button from the dropdown – this will allow you to convert as many links as necessary into Wearisma trackable links. 
  5. To share the links with your influencers you can either use the “share” button in this box and choose the influencer to share with or you can also find all links to share with each influencer in the influencer table at the bottom via the “…” button for each influencer row.

How do I track my Clicks and Sales after setting it up in an Activity?

  1. Click on the ‘Activities’ tab on the dashboard.
  2. Locate the Activity you are tracking Clicks and Sales for and click on the Activity name which should be coloured blue.
  3. Click on the blue ‘Content Analytics’ button.
  4. If you click on the ‘G Links’ tab you will be able to see a table illustrating the metrics for the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated from your trackable links for the Activity.
  5. If you scroll down the page after clicking on the ‘G Links’ tab you will see a more detailed view of these metrics showing ‘Clicks by Geography’, ‘Clicks Over Time’ as well as an influencer table showing the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated per influencer in the Activity.
Story Tracking

There are 2 ways to track stories.

StoryVault – Influencer login

To track stories, influencers are required to log in via Facebook, giving us permission to see their story insights. You can invite your influencers to login as follows:

  1. Click on the Story Vault button at the top of the page. 
  2. You will see a link that you can copy and send to your influencers. Note that we offer personalised login pages with your branding for this. If you don’t already have one, email us at to generate one for you.
  3. All they will have to do is log in with their Facebook business account and allow all permissions.
  4. Once an influencer has logged in to Storyvault, we will be able to pull up all their stories and you will see them in the Content Analytics section of the campaign. 
  5. You can also see if an influencer has logged in in the Influencer table on the Activity Overview page. This will be flagged with a green lock on the Influencer’s row.
  6. If their login expired you will see a red lock instead.
Automatic Story Tracking

When your influencers don’t want to log in, you can use our Automatic Story Tracking feature whereby we capture these stories manually for you and input them into the system along with estimated insights based on the influencer’s past performance and similar influencers’. To enable automatic stories tracking:

  1. Click on the “…” button at the top right of the Activity Overview page.
  2. Select “Automatic Stories Tracking” from the dropdown.
  3. A pop-up box will appear where you can select to:
    1. Enable for All: This will enable tracking for all influencers in your activity. Note that if you add new influencers to your activity after you’ve enabled tracking, you will need to do this again for the newly added influencers.
    2. Select Influencers to Track: Here you will be able to choose which Influencers in your activity to track stories for by checking or unchecking the tick boxes.
    3. Disable for All: This will disable story tracking for all influencers in your activity.
  4. Click save and Automatic Story Tracking settings will be updated.
  5. Note that you can only use this feature while the activity is still active (before the end-date) and it will only start tracking stories from the moment you enable it onwards.
Edit activity

You can edit various things in your activities to tailor them as necessary.

Edit activity setup
  1. Click on the “…” button on the top right of your activity page.
  2. Click on “Edit Activity”.
  3. Here you can change the activity name, tracked hashtags, handles or keywords, date range or even delete your activity.
Add or edit activity spend

If you’ve paid the influencers in your activity, you can input that information as follows:

  1.  Click on the “…” on the top right of the activity page. 
  2. Click on “Edit Spend”. 
  3. Here you can choose between adding a total spend for the activity, an average spend per influencer or input the specific cost of each influencer in your activity.
  4. You can also edit the spend per influencer in the Influencer table at the bottom of the Activity Overview page as follows:
    1. Find the Influencer you want to edit.
    2. In the “Price” column click on the pencil icon.
    3. Input the Influencer’s price and click OK.
Add more influencers
  1. Click on the “Add more influencers” button at the top right corner of your activity page.
  2. Copy and paste the influencer handles or links into the appropriate platform tab.
Remove influencers
  1. Scroll down to the bottom of the page activity overview page.
  2. Find the influencer you want to remove in the Influencer table.
  3. Click on the “…” button at the end of the influencer’s row.
  4. Select “Remove” from the dropdown.
Manage activity content

Content Analytics is where you can analyse all content posted within your campaign in detail. To get there click on ‘Content Analytics’ at the top right corner of your Activity page.

Here you will land on an Overview page showing you the overall performance breakdown by platform.

See detailed content statistics on each social media platform, by choosing between the different platforms from the menu highlighted above.

Add Content

To manually upload content follow the steps below:

  1. Navigate to your Activity’s Content Analytics page.
  2. Click on “Add content” at the top right corner of the page on any of the tabs.
  3. Copy and paste the content into the appropriate platform box. Make sure your link matches any one of the Influencers in your activities and the activity date-range.

Note that this won’t work for reels or stories, see “Add Reels” or “Add Stories” sections below.

Add Reel

You can only add reels as screenshots uploaded to either of the influencers in your activity and you will need to manually edit the statistics in this case. To do this:

  1. Navigate to your Activity’s Content Analytics page.
  2. Click on the “Instagram” tab.
  3. Click on “Add reel” on the top right of the content table.
  4. Use the dropdown menu to select your influencer.
  5. Click on “Choose files” and upload the screenshot of the reel from your computer.
  6. Then click on “Add” and you will see the image added to your activity.
Edit reel stats

To manually edit the reel statistics as seen on Instagram, please follow these steps:

  1. In your activity’s Instagram tab of Content Analytics, locate your added reel.
  2. Scroll to the right side of the table until you see the tick box at the end of the row and select the reel (you can select more at a time if needed).
  3. Click on “Edit selected” on the top right of the content table.

A box will display and you will be able to input the likes, comments, views and published date for your manually uploaded reel.

Remove content

To remove content from your Activity, please follow these steps:

  1. In your Activity’s Content Analytics tabs, select the platform that you would like to remove content from. 
  2. Locate and select the piece or content that you want to remove by clicking the checkbox towards the left side of the table – or – if you want to remove all content select the check box at the top of the left side of the content table next to the word ‘Influencer’. 
  3. Click on the ‘Remove’ button at the top side of the table.
  4. Confirm your selection and the content (s) will be removed. 

*Notably, the ‘Select All’ box on the header of the content table selects only the content that is visible on that page. For example, if the IG tab has 3 pages of content, select all will only select all the contents visible for that page. The other 2 pages will still remain*

Edit Metrics

Edit Stats (e.g. Reels, Instagram Stories)

To manually edit Content Metrics as seen on Instagram, please follow these steps.

  1. In your Activity’s Instagram or Instagram Stories tab of Content Analytics, locate your added piece of content.
  2. Select the content by clicking the checkbox, located at the left side of the content table (you can select more at a time if needed – or –  ‘Select All’ of the content visible on that page by clicking the checkbox located towards the header of the table). 
  3. Click on the ‘Edit Metrics’ button, located towards the top right of the content table. 
  4. You can also use the ‘Reset Metrics’ button, located at the top right of the content table to Revert back to Wearisma Metrics. 

A box will display and you will be able to input or edit the metrics (e.g  likes, comments, views, reach, impressions and published date) for your manually uploaded piece of content. 

*Notably some metrics are only applicable to certain media types e.g. view = not available for images only video content*

Add Stories

To manually add stories, please follow these steps :

  1. Navigate to your activity’s Stories tab of Content Analytics.
  2. Click on “Add stories” on the top right of the content table.
  3. Use the dropdown menu to select your influencer.
  4. Click on “Choose files” and upload the screenshot of the story from your computer.
  5. Then click on “Add” and you will see the image added to your activity.
Edit story stats

To manually edit the story statistics if you have this information from your influencers, please follow these steps:

  1. In your activity’s Stories tab of Content Analytics, locate your added story in the table.
  2. Click on the tick box at the end of the row and select the story (you can select more at a time if needed).
  3. Click on “Edit selected” on the top right of the content table.

A box will display and you will be able to input the impressions, engagements and published date for your manually uploaded story.

Mark paid content

If your Influencers have posted more content than you paid for, you can flag this in your Activity page by following the steps below:

  1. Navigate to your Activity’s Content Analytics page and choose the platform tab as needed (this feature is available across all platforms).
  2. In each platform’s content table, you will notice a column named ‘Paid’ with toggles defaulted towards the left and coloured in white to represent they are currently marking Unpaid content.
  3. Find the content you want to mark as Paid and click and slide the toggle button – or – select multiple pieces of content using the checkboxes towards the left side of the table then click the ‘Toggle Paid’ button and ‘Mark as Paid’. 
  4. The Paid toggle will then turn green to represent that the content has been marked as Paid.

Additionally, for any content marked as Paid you will also see an icon on the bottom right of the images in the Activity reports. 

Download activity report

At the end of each Activity, the platform will generate a pdf report containing all the campaign statistics as well as information about each influencer and each content they posted within your campaign. To download this report:

  1. Navigate to Content Analytics in your activity.
  2. Click on the “Download Report” button on the top right of the page.
  3. The report will be downloaded to your computer.

Compare activities

If you’ve created multiple activities you can also compare them by different metrics.To do this, please follow the steps below: 

  1. Navigate to the “Activities” tab in the top navigation bar. You will see a chart comparing your latest 4 activities by total number of Engagements.
  2. You can change the comparison metric by clicking on the dropdown at the top right of the chart and choosing between Engagements, Content, CPE and Media Value.
  3. If you hover over any of the bars in the chart, it will show you the activity’s performance for the selected metric.

4. To control the activities shown in the chart you need to use the chart icon on the bottom right of each Activity box on the page. Clicking on this icon will add or remove it from the chart. Note that you can compare up to 5 activities at a time.

Conversion Metrics

With the help of our Google Analytics integration the Conversion Metrics feature allows you to identify which Influencers are driving the highest conversion across all your campaigns in one easy to use dashboard. You can also filter by date range, campaign or influencer to gain faster insights into real-time performances. 

Notably, filtering by date range allows you to measure your growth overtime by enabling you to know which time periods led to the highest conversion. E.g. Comparing top Black Friday sales and conversion drivers in 2020 vs 2021.

Setting up the Conversion Metrics dashboard

The Conversion Metrics dashboard acts as an overview for Clicks and Sales data across all Activities, therefore the first crucial step in being able to utilize the Conversions Metrics dashboard is to integrate your Google Analytics account with Wearisma and to begin making use of the Clicks and Sales tracking feature.

How do I set up Clicks and Sales tracking from an Activity?

We can track Clicks and Sales within your activity if you login via Google Analytics. To login, follow these below steps: 

  1. Click on the circle icon on the top right of the navigation bar. This should be available for you on any page.
  2. Select “Settings” from the dropdown.
  3. On the left side of the pop-up box, select “Integrations”.
  4. Click on “Link Google Analytics Account” and follow the instructions.

Once you have integrated your Google Analytics account, follow the next steps to setup Clicks and Sales tracking in your activity: 

  1. Click on the ‘Activities’ tab on the dashboard.
  2. Locate the Activity you want to track Clicks and Sales for and click on the Activity name which should be coloured blue.
  3. Click on the ‘…’ button next to the blue ‘Content Analytics’ button.
  4. Click on the ‘Trackable Links’ button from the dropdown – this will allow you to convert as many links as necessary into Wearisma trackable links. 
  5. To share the links with your influencers you can either use the “share” button in this box and choose the influencer to share with or you can also find all links to share with each influencer in the influencer table at the bottom via the “…” button for each influencer row.
How do I track my Clicks and Sales after setting it up in an Activity?
  1. Click on the ‘Activities’ tab on the dashboard.
  2. Locate the Activity you are tracking Clicks and Sales for and click on the Activity name which should be coloured blue.
  3. Click on the blue ‘Content Analytics’ button.
  4. If you click on the ‘G Links’ tab you will be able to see a table illustrating the metrics for the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated from your trackable links for the Activity.
  5. If you scroll down the page after clicking on the ‘G Links’ tab you will see a more detailed view of these metrics showing ‘Clicks by Geography’, ‘Clicks Over Time’ as well as an influencer table showing the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated per influencer in the Activity.
Selecting an Influencer

To view a specific Influencer’s conversion rates, please follow the steps below:

  1. Locate the ‘Influencer’ dropdown section in the search bar of the Conversion Metrics dashboard.
  2. Locate your desired Influencer(s) by scrolling through the ‘Influencer’ dropdown and select them by pressing the check box located to the left hand side of the Influencer’s name. 
  3. Press ‘Search’.

You will then be presented with the conversion metrics for the Influencer(s) you selected during your search showing you: which Activities the Influencer is in (you can also see the Activity names by clicking the ‘i’ icon), the Influencers Clicks, Sessions, Transactions, Sales, Conversion and Average Transaction.

Selecting an Activity

To view a specific Activity’s conversion rates, please follow the steps below:

  1. Locate the ‘Activity’ dropdown section in the search bar of the Conversion Metrics dashboard.
  2. Locate your desired Activity(ies) by scrolling through the ‘Activity’ dropdown and select it by pressing the check box located to the left hand side of the Activity(ies) name. 
  3. Press ‘Search’.

You will then be presented with the conversion metrics for the Activity(ies) you selected during your search showing you: which Influencers are in your chosen Activity(ies) (you can also see Activity names by hovering over the ‘i’ icon next to the Influencer’s name), the Activity(ies) Clicks, Sessions, Transactions, Sales, Conversion and Average Transaction.

Looking at conversion for a specific date range

To view a Conversion Metrics within a specific date please follow the steps below:

  1. Towards the right of the Conversion Metrics search bar locate the ‘Start Date’ and ‘End Date’ calendar icons towards the right side of the page.
  2. Click the calendar icon and a calendar dropdown will appear. 
  3. Select your chosen time period by selecting your Start and End dates by clicking on them through using the dropdown. 
  4. Press ‘Search’. 

*Notably you will only see Influencers who have related metrics within the results. Influencers who have no clicks, sales etc  will not be shown in the search results*

Reels Tracking

Our Reels Tracking feature allows you to Automatically Track your Influencer’s Instagram Reels in any Activity. In order to do this you need to:

  1. Go to your chosen Activity
  2. Locate the ‘…’ towards the right hand side of the ‘Activity Overview’ page and click on them
  3. Select ‘Automatic Tracking’ 
  4. Select ‘By Influencer’ and select your desired Influencer by clicking the check box next to their name – or you enable tracking for all the Influencers in your Activity by pressing ‘Enable for All’ here.
  5. Press ‘Save’. 
Upload Reels via Add Content

Our Reels Tracking feature allows you to Automatically Track your Influencer’s Instagram Reels in any Activity. In order to do this you need to:

  1. Go to your chosen Activity
  2. Locate the ‘…’ towards the right hand side of the ‘Activity Overview’ page and click on them
  3. Select ‘Automatic Tracking’ 
  4. Select ‘By Influencer’ and select your desired Influencer by clicking the check box next to their name – or you enable tracking for all the Influencers in your Activity by pressing ‘Enable for All’ here.
  5. Press ‘Save’. 

Our Reels Tracking feature allows you to Automatically Track your Influencer’s Instagram Reels in any Activity. In order to do this you need to:

  1. Go to your chosen Activity
  2. Locate the ‘…’ towards the right hand side of the ‘Activity Overview’ page and click on them
  3. Select ‘Automatic Tracking’ 
  4. Select ‘By Influencer’ and select your desired Influencer by clicking the check box next to their name – or you enable tracking for all the Influencers in your Activity by pressing ‘Enable for All’ here.
  5. Press ‘Save’. 
Always-on Stories Tracking

The Always-on Stories Tracking allows you to view, filter and manage all of your Influencer’s Instagram Stories even after the 24hr window has ended. Here your Influencer’s Story Statistics are ensured to be accounted for in your campaign success – even if they don’t tag you!

Always-on Stories Tracking also safely stores all of your Influencer’s past, present and future Instagram Stories in one place, which saves you time going back and forth to try and locate that missing piece.

The Always-on Stories Tracking feature allows you to see all of your Influencer’s Instagram stories.

Search for an Instagram Story from a specific influencer

  1. Click on the Activities Dashboard, hover over and click on the ‘Stories Tracking’ dropdown.
  2. Using the search bar towards the left hand side of the page, hover over the ‘Influencer’ dropdown and select your Influencer(s) by clicking on the checkbox located towards the left of their name.
  3. Press ‘Search’.

You will then be presented with all the Instagram Stories for that Influencer within the time period of the search.

*You can also select your Influencers by Activity using the ‘Select Influencers by Activity’ dropdown and selecting the Activity name that your influencer is in*

Highlight Content From

You can highlight stories from specific Activities using the Always-on Stories Tracking feature by following the steps below:

  1. Locate the ‘Highlight Content From’ dropdown located below the Search bar.
  2. Click the dropdown and select the Activity you want to highlight content from by clicking on it in the dropdown.
  3. Now, all Stories which have already been saved in that Activity will be highlighted with a green border.
Locate Instagram Story from a specific time period
  1. Click on the Activities dashboard, hover over and click on the ‘Stories Tracking’ dropdown.
  2. Towards the right of the Stories Tracking search bar locate the ‘Start Date’ and ‘End Date’ calendar icons towards the right side of the page.
  3. Click the calendar icon and a calendar dropdown will appear.
  4. Select your chosen time period by selecting your Start and End dates by clicking on them through using the dropdown.
  5. Press ‘Search’.
Add Story to an Activity
  1. After conducting your search, locate the Instagram Story you would like to add.
  2. Click the ‘+’ located in the top corner of the piece of content.
  3. A list of Activity names should appear, scroll and select the one you would like to add your piece of content to and click on it.
  4. The Story will then be added to your Activity.
Consumer Advocacy

If you’ve logged in with your Facebook page via WISPR, you can see all of your Instagram tagged mentions in the Consumer Advocacy tab of the top navigation bar.

Search your tagged mentions
  1. Select “Consumer Advocacy” from the top navigation menu and Select the “Search” option from the dropdown.
  2. Adjust the filters as necessary and then press on the “Search” button. You can filter by:
    1. Min/max engagement.
    2. Language: This will surface any contents using the filtered language in the content caption.
    3. Include or Exclude Influencers: This helps you compare between Influencer and Consumer performance, but you can look for Consumer content only if that’s what you want.
    4. Start and end date for your search (the dates between which the content was published on Instagram).
Advanced Search

You can also filter for more specific tagged mentions. To do this follow the steps below:

  1. Click on “Advanced”.
  2. A toggle will appear allowing you to choose between AND (mentions including certain terms) and NOT (mentions excluding certain terms).
  3. Input the terms you want to include or exclude and click Search.
  4. For example, if you wanted to see all your mentions that include the hashtag #sustainablefashion, you would select AND at step b. and input #sustainablefashion in the advanced search bar next to the toggle. This will surface any of your Instagram tagged mentions that also contain the hashtag #sustainablefashion.

Once you’ve defined your Search, you will see a series of insights on the page:

  1. A pie chart showing you the split of consumers vs influencers and a line chart showing you the performance over time for both.
    1. This will use Engagement as a default, but you can also select Content and Media Value at the top left of the charts and they will be updated to reflect your preferred metric.
  2. A table showing you top influencers and/or consumers as well as the number of contents they posted, the total engagements they generated and the media value.
    1. This will be sorted by Engagement by default, but you can change this by using the arrows in the column headers.
  3. And finally, at the bottom of the page, you will see all the content relevant to your search in detail.
Add to My Influencers
  1. Go to the table on the Search or Saved pages and find the user you want to add.
  2. Click on the “Add to My Influencers” button at the end of the user’s row in the table.
Save content

You can also save content that you like, this will be surfaced on your “Saved” page.

  1. Go to the bottom of the Search page where the content tiles are.
  2. Find the content you like.
  3. Click on the bookmark icon on the bottom right side of the image and the content will be added to your “Saved” page.
  4. If you accidentally click this, just click it again and the content will be removed from “Saved”.
Saved content

To see all of your saved content, click on “Consumer Advocacy” in the top navigation menu and select “Saved” from the dropdown. This page will show you a series of insights reflective only of the content you saved:

  1. A total number of users, content and engagements for all the content you saved.
  2. A table showing you all the accounts that posted content you saved as well as the number of contents saved for each, the total engagement generated by these contents and an average engagement generated per content.
  3. All of your saved content in detail at the bottom of the page.
Remove saved influencers
  1. Navigate to your Saved page from the top navigation menu.
  2. Go to the user table and find the influencer you want to remove.
  3. Click the “…” button at the end of their row in the table.
  4. Click on “Remove” and they will be removed from the “Saved” page along with any of their saved contents, but you will still be able to find these in “Search”.

Remove saved content
  1. Navigate to your Saved page from the top navigation menu.
  2. Go to the bottom of the page and find the content you want to remove.
  3. Click the “…” button on the bottom right side of the image
  4. Click on “Delete” and the content will be removed from the “Saved” page, but you will still be able to find it in “Search”.
Settings page

The settings page allows you to change your default search preferences, change your password, view your usage and integrate Google Analytics.

In order to access the ‘Settings’ page:

  1. Click on your account icon towards the top right of the Wearisma dashboard.
  2. Click on ‘Settings’ from the dropdown selection
Preferences

The Preferences tab allows you to change the default search settings which appear on your Brand Analytics page. In order to change these settings follow the steps below:

  1. Click on the ‘Preferences’ tab towards the right hand side of the ‘Settings’ page.
  2. Edit your Brand Analytics Default Search settings by clicking on the dropdowns for ‘Location’, ‘Categories’ and ‘Influencer Discovery’.
  3. Additionally you can edit your default search terms (including advanced search) via the ‘Brand Information’ section where you can input or edit new handles/keywords/hashtags.
  4. Press ‘Save’.
Account

The Account tab allows you to change your Wearisma password, which can be done by following the steps below:

  1. Click on the ‘Account’ tab on the right hand side of the ‘Settings’ page
  2. Input your current password into the ‘Current Password’ box
  3. Input your new password into the ‘New Password’ box
  4. Retype your new password into the ‘Confirm Password’ box.
  5. Press ‘Change Password’.

Usage

The Usage tab allows you to check your Team’s usage and limits, which can be done by following the steps below:

  1. Click on the ‘Usage’ tab on the right hand side of the ‘Settings’ page.
  2. Under the ‘Usage’ and ‘Limits’ columns you can view your usage and limits of your No. of My Influencers, Lists, Active Activities and Tracked Instagram Accounts (this last one refers to the influencers you are tracking stories for). 

Team

The Team tab allows you to check your Team’s users, which can be done by following the steps below:

  1. Click on the ‘Team’ tab on the right hand side of the ‘Settings’ page.
  2. Here you will see a list of all your Team Members who are either logged into or have been invited to log into Wearisma. 
  3. If they are logged into Wearisma under the ‘Status’ header you should see an ‘Active’ icon in a green box.

How can I delete a user from my Team?

  1. Click on the ‘Team’ tab on the right hand side of the ‘Settings’ page.
  2. Here you will see a list of all your Team Members who are either logged into or have been invited to log into Wearisma. 
  3. Click the ‘…’ icon towards the right hand side of the page.
  4. Press ‘Delete’.

Integration

The Integration tab allows you to link your Google Analytics account to my Wearisma account, which can be done by following the steps below:

  1. Click on the ‘Integrations’ tab on the right hand side of the ‘Settings’ page.
  2. Click ‘Link Google Analytics Account’.
  3. Log into your Google Analytics account on the redirected page.


Frequently Asked Questions
How do I cast and evaluate influencers?
How do I track and report on my influencers?
What is good Engagement Rate?

Our guide to Engagement Rates can be found here:

‘Is this good?’ Your definitive guide to Engagement Rates

How do you calculate ‘Media Value’?

Media value is computed based on an average rate card of an influencer with a certain level of following and engagement across platforms, by sector and geography, similar to how media value is computed for print. For example, if a brand is covered by a magazine in a double-page spread, it is as if the brand received the media value equivalent to the rate card charged by the magazine. The calculation is similar for influencers.

Factors include followers of the influencer who posted, engagement of the post and the values tied to each of these factors based on industry averages, dynamically adjusted by weightings depending on sectors, social platforms etc. 

How do I track Instagram stories?
  • Through our official Instagram integration, StoryVault. Simply share your unique landing page with your influencers, along with the below information if need be.
  • Influencers must authenticate their account by logging in via their Instagram Business Account connected to their Facebook Page in order for us to track their Instagram stories and insights. Please note, influencers must be in an Activity in order for this tracking to work.
  • Similar to when an influencer sends you screenshots of content and both metrics, this is the data we receive from the integration and includes tap backs, tap forwards, impressions and reach (for instagram posts).
  • Need help asking your influencers to login? Our suggested contract copy can be found here.
  • More information on our privacy policy can be found here.
What can I do if an influencer hasn’t logged into StoryVault?

To upload Instagram story screenshots, simply:

  • Click into your Activity
  • Select ‘Content Analytics’
  • Select the ‘Instagram Stories’ tab
  • Select ‘Add Stories’ button
  • Select the influencer from the drop-down
  • Upload your file
How do I know if my influencers have logged into StoryVault?

Check-in on your Activity, scrolling past the charts to the list of Influencers. If you see a green lock symbol next to an influencers name, they have logged into StoryVault.

The red lock next to an influencers name means they were at one point logged into StoryVault, but either unlinked their account or the access expired due to inactivity. You’ll just need to ask them to reauthenticate their account using the relevant StoryVault link.

How is audience data calculated?

Our audience model works by reviewing the most recent likes and comments on an influencers posts to show a reflection who is currently engaging with an influencers content. We can then see the gender split, country split, most commented emojis to show sentiment and which topics are of interest.

Can I track sales using Wearisma?

Our Clicks & Sales Tracking allows you to seamlessly integrate your Google Analytics into Wearisma, in order to see clicks and sales for each influencer in your campaign. Simply generate a link within your Activity, give it to your influencers to use on Swipe Ups or YouTube videos, and check back in to see the results.

How do I measure the cost and impact of my influencers?

Our guide to measuring the cost and impact of influencers can be found here:

‘Is this good? Your definitive guide to measuring the cost and impact of your influencers

What is WISPR? How do I track my brand mentions?
  • By logging into the WISPR app via our official Instagram integration, you will be able to track all of the content your brand is tagged in.
  • Simply use this WISPR link https://www.wispr.app/client-login to reconnect your Instagram Business account via your Facebook Page.
  • All permissions must be enabled on Facebook’s end as their approval process is very stringent. Our app will only receive data required for the use case of tracking influencer mentions.
What do I do if an Influencer has hidden Instagram likes?

If an influencer has hidden their likes, the platform will not be able to pull this data in. However, if you have the likes from the Influencer you can upload them using the following steps below:

  1. In your Activity’s Instagram tab of Content Analytics, locate your piece of content.
  2. Select the content by clicking the checkbox, located at the left side of the content table (you can select more at a time if needed).
  3. Click on the ‘Edit Metrics’ button, located towards the top right of the content table.

A box will display and you will be able to input or edit the metrics and input the likes for the desired piece of content.

Alternatively, you can use the estimations that are provided by Wearisma when a piece of content is manually uploaded.

How are estimated metrics calculated?

Estimated metrics are calculated based on a variety of factors including the Influencer’s previous social media performance (e.g. likes, comments, engagements) in combination with to how other Influencers with similar metrics compare.

How is audience data calculated?

Our audience model works by reviewing the most recent likes and comments on an Influencer’s posts to show a reflection who is currently engaging with an Influencer’s content. We can then see the age, gender split, most commented emojis to show sentiment and which topics are of interest.

Still haven’t found a suitable answer? Contact our Client Success Team!