Wearisma’s Ones to Watch 2020: Black History Month

The importance of brands working alongside influencers who promote diversity is on the rise, as discussed in our recent podcast ‘Disrupting the Timeline’ Mapping out the future of diversity and inclusion and blog post How Black Lives Matter moved beyond a hashtag. To give you an idea of some of the influencers you should be […]

Disrupting the Timeline E02: ‘The Business of Sustainability’

We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the Timeline’, with this week’s discussion focussing on ‘The Business of Sustainability’.  Wearisma’s CEO and Founder Jenny Tsai is joined by a fantastic cohort of guest speakers: Diana Verde Nieto, Co-Founder, and CEO of Positive Luxury, Kaye Carmichael, luxury […]

TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App

With 800 million active users it goes without saying that TikTok has taken over the Social Media sphere. Having been labeled the fastest growing social media platform in the world influencers are flocking to the app to reap the benefits of the high engagement rates and increased exposure. With user numbers increasing by the day, […]

Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?

Now more than ever, social media is looked at as an essential means of communication so brands must understand the topics that are driving conversations in their key markets. Wearisma’s Insights team has pulled the most trended hashtags from Q2 and, unsurprisingly, #StayHome has emerged as a top contender across the board. However, as you’ll […]

[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers

Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. Update: We’ve just made it that much easier for you to accurately measure the effectiveness of your Engagement Campaigns! Wearisma’s […]

From Gymshark to Peloton, 5 health and wellness brands that are dominating social media

The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to the closure of gyms, the industry was expected to suffer. However, consumers adapted. As they shifted to in-home or outdoor workouts, the buzz surrounding health & fitness began to rise. In fact, Wearisma’s data tracked an 84% increase […]