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5 facts which prove why you need an influencer strategy

You may have read one or two news articles claiming that the Influencer Marketing bubble has burst but that sentiment couldn’t be further from reality.  The concept of the ‘Influencer’ has been somewhat distorted as of late so we’ll provide you with a quick refresher. Influencers are passionate content creators who aim to provide honest […]

The Top 10 Destinations for your Influencer #PressTrip

Sponsored Influencer trips are among the most costly investments for brands but often produce the highest rewards. Wearisma’s Travel Index reveals 2019’s top 10 Influencer destinations to ensure you get highly engaging content when organising your next #presstrip.  Tourism under the influence of Influencers It’s August, we’ve officially hit the height of summer and many […]

Influencer Marketing in UK, France & Japan

In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ To highlight the differences in Influencer Marketing across different markets, Wearisma has conducted a deep dive into the […]

Launch of new event series – first stop, Tokyo!

Wearisma was delighted today to launch a new series of events with The State of Influencer Trends in Japan and Europe! Industry leaders in Fashion, Beauty and Sports Apparel joined the Wearisma team in Tokyo to discuss the leading trends in the influencer marketing landscape.  Beginning with a presentation by Wearisma Founder & CEO Jenny […]

5 Tips for International Influencer Marketing

In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ In Influencer Marketing, there are a series of Dos and Don’ts that all brands should consider before developing […]

Make Up in Paris

For 2019’s MakeUp in Paris event in June Wearisma’s Head of Client Services, Charlotte Darby, was delighted to outline The State of French and British Luxury Influence. We analysed the online conversation and impact of luxury influencers in the UK and France and, from that data, we provided recommendations on how brands can get the […]