WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Key Insights Revealed:
Influential voices are driving outsized Ripple Impact in personal care, outperforming brand-owned channels across the board:
• +34% EMV, +32% Impressions, +8% Engagement YoY
• Viral growth in wellness (+87% EMV) led by self-care content
• Long-term trust built through expert-led, inclusive storytelling
Explore performance benchmarks, category trends, and the creators shaping the future:
• Nivea : $372M EMV and 158M Engagements through confidence-led, natural messaging
• Aquaphor & Dove: Winning with expert-backed and inclusive campaigns
• Bevel: Building loyalty through culturally resonant creators
• Radox: Driving virality via “everything shower” and wellness content
In This Report, You’ll Discover:
• Global and regional performance trends and YoY growth
• Emerging themes across skincare, hair care, and body care
• Top performers by EMV, Engagement, and Virality
• Strategic case studies from leading brands
• Beyond EMV: The Metrics That Matter:
> Resonance Score: Which brands are sparking true emotional connection.
> Virality Grade: How creators are breaking out of niche communities.
> Ripple Impact™: The full funnel effect of influencer content (EMV, impressions, engagement, content volume).
Why This Report Matters:
• Strategic case studies from leading brands
• Beyond EMV: The Metrics That Matter
• Benchmark against leaders like Nivea, Dove, Bevel
• Win with wellness-first, values-driven consumers
Get your free report
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
