🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Media Value drives visibility, but cultural heat drives desire.
Preview the insights:
CCI #1 : Gucci
Hybrid cinematic presentation + “See Now, Buy Now” capsule drove 562M impressions and a +10.3% rise in Google Shopping searches.
CCI #2 : Fendi
Bang Chan of Stray Kids boosted Asian platform engagement, securing first place in Purchase Intent.
CCI #4 : Prada
Creator first strategy generated 677m impressions to top the Brand Popularity ranking.
CCI #5 : The Attico
Demonstrated that strategic product launches and focused digital storytelling can outperform scale alone.
A First-of-Its-Kind Analysis. For the first time, luxury fashion has a social-first, data-driven lens to measure real cultural impact, beyond traditional Media Value.
Balancing Reach and Heat. Media Value remains an important measure of visibility and brand presence, but it doesn’t capture the full picture of cultural impact. The Cultural Currency Index™ (CCI) complements traditional metrics by tracking the social signals, engagement, and purchase intent that predict future revenue and brand momentum.
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