Met Gala 2022: Influence Index 100
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Find out which 100 brands are most celebrated amongst influencers, press and celebrities and why
For too long the influencer industry has lacked a standard to measure effectiveness, limiting the brands’ ability to increase brand awareness and relevance, protect their reputation, and drive results, from share of voice to revenue.
Wearisma is set out to provide easy-to-understand, multi-perspective, accountable and transparent effectiveness metrics to help brands strengthen influencer marketing strategies and take charge of their brand narratives.
This month, we launched the very first Wearisma Influence Index 100 (WII100) which showcases the Top 100 brands by industry, most celebrated by influencers, press and celebrities worldwide and their communities.