🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
New Creative Leadership, APAC Power, and the Push Toward Narrative Over Noise.
This season at Men’s Fashion Week marked a reflective moment in the evolving narrative of luxury menswear. With consumer confidence lagging, investor focus evolving, and interest in hype-driven fashion cooling, the season highlighted how brands are approaching the current luxury landscape.
We took a closer look at Dior, Louis Vuitton, and Prada shows, analysing their performance, top influencer content, and the cultural impact each brand generated.
A First Look at Key Insights:
Men’s Luxury Is Now a Test of Strategic Creativity
SS26 proved that creativity is no longer seasonal, it’s structural. Brands that approached fashion week as cultural storytelling platforms, rather than just runway showcases, delivered the strongest returns in both engagement and earned influence.
Cultural Relevance Outperformed Pure Visibility
Whether through creator-led livestreams, front rows packed with global icons, or APAC megastars activating fan economies, the most impactful moments weren’t just seen – they were felt. Emotional and cultural proximity drove performance.
APAC Talent Defined the Season’s Influence Curve
From Dior’s MinGyu Kim to Prada’s ENHYPEN and Louis Vuitton’s Jackson Wang, top-performing APAC talents weren’t just additive, they were essential. The data confirms: future growth depends on fluent, localized influence at global scale.
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