The 78th Cannes Film Festival wasn’t just a celebration of cinema—it was a global stage for brands to shape culture, connect authentically, and drive massive earned media value.
Our exclusive report reveals how top brands, led by Kering, L’Oréal Paris, and Chopard, dominated headlines and feeds with purpose-driven storytelling and influencer amplification.
Kering celebrated their 10th year anniversary of Women In Motion, honouring the contributions of women in cinema and the arts, becoming the
most talked-about brand generating 1,206 pieces of content and an earned media value of €49M.
Chopard ranked second in mentions (1,058) and third in earned media value (€43.3M), reinforcing its long-standing relationship with the Festival and role in elevating its glamour.
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