🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Fashion and Sport Brands Global Analysis.
Wimbledon’s evolution into a cultural engine allows brands to move beyond visibility, fostering deeper resonance through tradition, lifestyle, and aspirational storytelling.
In an experience-driven economy, where influence is shaped by shared moments and storytelling, Wimbledon provides a rare opportunity to reach global audiences in a context that extends well beyond sport.
A First Look at Key Moments:
Athletes Aren’t Just Winning Titles, They’re Shaping Culture
Wimbledon 2025 confirmed it: the most influential players weren’t just the ones lifting trophies, but the ones driving brand storytelling, cultural engagement, and emotional connection far beyond the court.
Breakthrough Brands Found Their Spotlight
C.P. Company and Bottega Veneta showed there’s space for new players, if they show up with intent. Impact didn’t depend on size, but on storytelling, timing, and a clear cultural point of view.
Sport x Fashion Is No Longer a Crossover. It’s a Co-Authoring.
The men’s final – Sinner vs. Alcaraz, wasn’t just a match, it was a case study in luxury positioning, with global audiences watching not just for who won, but for what each player represented.
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