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Unlock theFuture of Fashion Influence

WeArisma’s Fashion 2025 State of Influence Interactive Report – Your Essential Guide to Fashion Brand Success in the Digital Age.

 

The fashion landscape is evolving. Traditional strategies no longer guarantee success – Resonance, Virality, and Authentic Engagement are beginning to define market leaders.

 

Our latest Fashion 2025 State of Influence Report uncovers the key shifts shaping Affordable Fashion and Aspirational Luxury, and the strategies fueling sustained impact.

 

Influential voices have delivered outstanding Ripple Impact for the world’s five top-performing fashion brands, collectively reaching and engaging far more consumers than brand owned social media channel:

 

  • Reached 77X more Consumers
  • Generated 54X higher EMV
  • Produced 109X more Content
  • Drove 378X greater Engagement

Fashion report gif (5)

 

This interactive report lets you explore key performance metrics, compare data across countries, and discover which fashion brands lead the rankings. 

 

See below for a sneak peak at some of the numbers.

Key Insights Revealed:

  • Jacquemus, Calvin Klein, H&M, and SHEIN generate the largest Ripple Impact, blending cultural relevance with smart creator partnerships.
  • H&M fuels 2.8X higher EMV and 13X more Engagements through a blend of aspirational storytelling and accessibility.
  • Zara’s high-fashion collaborations, such as its Kate Moss collection, drive 50X more Mentions.
  • Affordable Fashion thrives on AI-driven micro-targeting, fast trends, and shoppable content, leading to a +12% YoY EMV growth. Fashion Nova, SHEIN, and H&M lead in Affordable Fashion, leveraging hyper-targeted digital strategies and high-volume creator partnerships.

In this report you'll get a full breakdown of:

  • Global fashion brand performance metrics and year-over-year growth analysis
  • Regional performance variations and market-specific insights
  • Top performing brands across fashion and aspirational luxury sectors
  • Success stories and strategic approaches from leading fashion brands
  • Essential metrics beyond traditional EMV measurement, including the Ripple Impact transforming fashion marketing.

Trusted by the world’s leading brands and agencies

Nars
Bottega Veneta
Clarins
Primark
Dolce & Gabbana
Balenciaga
Shiseido
Purple PR

Turn Influential Voices into Revenue

WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.

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