Influence in Singapore: Polished Playfulness Meets Aspirational Lifestyle

Darshen is a Singapore-based digital creator known for his lifestyle and fashion content, including the viral “My name is Darshen” trend. His audience engages most with his confident, expressive style and participatory content, sharing, imitating, and interacting with the trends he creates, making him a cultural touchpoint beyond traditional influence.

BimbiBoon is a Singapore‑based digital creator focusing on beauty, fashion, and lifestyle content. Her audience connects with her personal and fun approach to trends, styling, and everyday luxury – regularly liking, sharing, and interacting with her posts as followers see her as a relatable and inspiring voice in the beauty community.

Kat Safarova is a model‑turned‑digital creator whose content is centred on luxury fashion, travel, and beauty. Her audience resonates with her polished visuals, aspirational yet accessible lifestyle posts. Her engagement stems from followers who are drawn into both the aesthetic and experiential narrative she offers. Luxurious settings, strong style identity, and a consistent visual tone make her content compelling and shareable.

Chloe Liem is a fashion and lifestyle creator whose audience engages with her polished visuals, elevated styling, and everyday‑luxury content. They’re drawn in by her clean aesthetic, relatable lifestyle moments, and the aspirational yet accessible feel of her posts.

Jamie Chua is a Singapore-based digital creator specializing in high-fashion, luxury travel, and designer lifestyle. Her audience engages with her polished visuals, curated experiences, and aspirational content, responding strongly to the elegance, sophistication, and exclusivity she presents across her posts.

Chester Lee Blackout, better known as “Oddtattooer,” is a tattoo artist and visual creator renowned for his bold blackwork, geometric dotwork, and full‑body tattoo projects. His audience engages with the striking visual transformation, the precision of his craft, and the unique aesthetic he delivers stimulating shares, saves, and comments as followers immerse themselves in the artistry and storytelling behind each piece.

Yoyo Cao is a Singapore-based fashion and lifestyle creator whose content centers on fashion, beauty, and personal style. Her audience engages strongly with her polished visuals, runway-inspired looks, and approachable day-to-day elegance. By blending aspirational style with authentic storytelling, her posts inspire and resonate, encouraging active interaction through comments, shares, and saves.

Natalie Naploes content spans beauty, fashion, and travel experiences. Her audience engages with her everyday adventures, trend‑driven style posts, and authentic personality—responding through comments, saves, and shares as they connect with her personal voice and aspirational yet relatable visuals.

Ken specialises in skincare reviews and routines for oily, acne‑prone, and sensitive skin. Their audience engages with honest product reviews, in‑depth skincare tips, and trend alerts—responding through comments, saves, and shares as they view Ken as a trusted voice in beauty and skincare.

Atiqa Dar’s style‑forward lifestyle and fashion content resonates strongly with her audience. Her engagement is driven by authentic storytelling and trend‑inspired visuals that encourage followers to comment, like, and share.