WeArisma’s CEO in Forbes discussing the rise of luxury pet influencer collaborations
Whether it’s a behind-the-scenes look at Gucci’s latest line for pets, or a brand partner for a range of dog treats, petfluencers have catapulted brands’ pet products into the hands of millions of users that might not otherwise have searched for their products or even the relevant keywords on a traditional search engine. And that has immense power in not…
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How are leading FMCG brands doing Influencer Marketing?
Fashion and Beauty brands easily lend themselves to social media promotion due to the visual nature of their products. So, when engaging…