🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Understand which brands and influential voices are shaping culture and what sets them apart.
The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.
The 2025 event saw a +30% year-over-year increase in EMV. This milestone highlights the Gala’s heightened cultural relevance and increased creator engagement.
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