🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Understand which brands and influential voices are shaping culture and what sets them apart.
In a defining move for both fashion and sport, LVMH has entered a landmark 10-year partnership with Formula 1. This collaboration isn’t just about visibility, it’s about rewriting the rulebook on how luxury brands engage in high-octane, global entertainment ecosystems.
Rabanne, Jean Paul Gaultier & More: The Luxury Labels Dominating ‘The Devil Wears Prada 2′
From Anne Hathaway’s shimmering metallic Rabanne gown to Emily Blunt’s Madonna-inspired Jean Paul Gaultier moment, these designer cameos aren’t just costume choices, they’re million-pound earned media value (EMV) moments, turning set photos into instant global headlines.
The ‘Formula 1′ movie premiere in London wasn’t your standard film rollout. Yes, the film and the stars drew attention, but what truly stole headlines, and dominated social feeds, was what the celebrities were wearing.
Keep your finger on the creator pulse by uncovering the influential trends shaping the creator marketing in personal care this year and beyond.
The UEFA Women’s Euros 2025 isn’t just another major championship, it’s shaping up to be a proving ground for the world’s most progressive, culturally attuned brands. With women’s sport growing at an unprecedented pace, the brands that show up creatively and meaningfully in 2025 will set the tone for the next era of sports marketing.
Year-on-year, engagement with WNBA-related content has skyrocketed, with Engagement Rate up by 52.29% and total Engagement increasing by 51.55%, despite a 29.69% drop in total reach, suggesting a more invested, active audience. Meanwhile, content volume rose over 24%, showing growing media interest and sustained storytelling momentum around the league.
Our official report explores the rising intersection between sports, fashion, and culture – driven by court star collaborations and stand out storytelling.
This year’s showcase was a lesson in substance over spectacle. Here, we examine three iconic luxury names that made a mark with poignant aesthetics and culturally relevant storytelling.
Sports and Athleisure marketing is on the move. Connect with the biggest shifts shaping the creator economy to get ahead of the game in 2025 and beyond.
We’ve witnessed a wealth of dazzling activations from some of the world’s leading fashion brands, and there are three clear winners.
Creator marketing in luxury is evolving. Uncover the key shifts shaping the industry and discover the strategies driving success in this exciting new chapter for the creator economy.
The beauty marketing landscape is evolving. Uncover the key shifts shaping the industry and connect with the initiatives currently fuelling impact in the new age of the creator economy.
In our latest report, we spotlight how Dior Beauty, Jean Paul Gaultier, and Belmond are redefining brand storytelling through immersive hospitality experiences – and what this means for creator strategy in 2025.
Apple TV+ brought guerrilla back for the Creators’ age, turning ‘Severance’ into a bonafide cultural obsession in the process.
The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.
The 2025 event saw a +30% year-over-year increase in EMV. This milestone highlights the Gala’s heightened cultural relevance and increased creator engagement.
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