Charlotte Tilbury TikTok Audio Intelligence
1–31 July 2026  ·  Global
Sample
WeArisma's organic brand tracking surfaced 1,258 posts naming Charlotte Tilbury from influential profiles in July. Our Audio Intelligence goes a step further and found 636 more posts where creators said the brand out loud and never tagged it. No keyword, hashtag, or @charlottetilbury anywhere in the caption, so text-based tracking has no way to see these posts, or the impact they drove for the brand.
+636 posts surfaced
Total EMV
$46.90M
▲ 67.1%
+$18.83Maudio
+$28.08Morganic tracking
Engagements
28.31M
▲ 106.2%
+14.58Maudio
+13.73Morganic tracking
Content
1,894
▲ 50.6%
+636audio
+1,258organic tracking
Profiles
1,118
▲ 51.3%
+379audio
+739organic tracking
Creators talking about Charlotte Tilbury
1,118 profiles named the brand on TikTok in July. 379 of them never tagged it once, so they appear nowhere in text-based tracking. This is where the continued advocacy from previous partnerships sits, and where to source new talent relationships from.
$14.51M
EMV from 379 creators who named CT in July and never tagged it once
10.24M
Engagements from those same profiles, across 477 posts
CreatorHandleFollowersPostsEMV
Mikayla Nogueira@mikaylanogueira17.4M7$3.44M
Steph@steph.cn565.8K7$167.7K
Gabb@avocadogabb1.1M4$124.7K
Bella Lövkvist@bellalovkvist692.9K4$116.5K
Nina Pool@ninaghoulina6.3M3$551.5K
Untagged Data Deep-dive
67Repeat mentioners
67 of the 379 named CT more than once in a single month. The brand is part of their routines, driving repeated engagement all month rather than a single spike.
165 posts · 4.65M engagements · $7.53M EMV · 68.6M combined followers
8Creators above 5M followers
Eight creators with 5M+ followers named CT organically in July, including Mikayla Nogueira, Benoit Chevalier, Alix Earle and Olivia Ponton. Seventeen posts between them, driving 29% of the $18.83M audio-only EMV.
17 posts · 4.02M engagements · $5.52M EMV · 38.75M impressions
34%Outside English-language markets
34% of audio-only content comes from non-English-speaking markets, against 21% of tagged content, so CT's international organic reach is understated the most. Spanish leads on volume, French on engagement.
Spanish 74 · French 32 · Italian 31 · German 24 posts
How the added content performs
Per-post averages for the 636 audio-only posts against the 1,258 already surfaced in text. Half the volume, but stronger on every per-post measure, which is why 636 posts nearly doubled July's engagements.
Engagements per post
Audio22.9K
Tagged10.9K
2.1× higher on the added content
Impressions per post
Audio230.4K
Tagged125.4K
1.8× higher, on comparable creator sizes
Median engagement rate
Audio0.78%
Tagged0.43%
Higher ER too, so it's not just bigger creators driving the metrics
Top audio-only contentFour of the 636 posts text tracking could not surface
@zeewhatidid
Viral · 34.9×
@zeewhatidid
671.1K followers · 8 Jul · UK
CT named in audio only
"GRWM FOR THE ODYSSEY #THEODYSSEY #WHATTOWATCH #GRWM"
2.92M
Eng
23.4M
Impr
$232.7K
EMV
Zainab's premiere post went viral, hitting 23.4M impressions at 34.9× her audience. July's single biggest engagement driver for CT.
@kayla.ryann
@kayla.ryann
1.4M followers · 29 Jul · USA
CT named in audio only
"I think this is the best I've ever looked 😭💗 congratulations @Shaysullivan & thank you for sharing your routine with us !!!! 💍⭐️"
342.3K
Eng
2.0M
Impr
$45.0K
EMV
One of six recreations of Shay Sullivan's bridal routine in July. The four that tagged CT drove 97.8K engagements between them, but the two that only said it hit 452.2K.
@mikaylanogueira
@mikaylanogueira
17.4M followers · 8 Jul · USA
CT named in audio only
"This is one of my favorite makeup looks ever on Zendaya!! #makeup #beauty #makeuptutorial #zendaya"
863.4K
Eng
7.4M
Impr
$501.7K
EMV
One of TikTok's largest beauty creators named CT in seven separate posts in July, all spoken, none tagged. $3.44M EMV between them.
@benoit_chevalier
@benoit_chevalier
13.1M followers · 11 Jul · France
CT named in audio only
"Je maquille les Jumelles 😂❤️"
311.6K
Eng
2.1M
Impr
$372.0K
EMV
Benoit's twin makeup video starts with them diving into the Magic Cream. French audio-only content drove 1.16M engagements in July.
Uncover your total brand performance on TikTok

Charlotte Tilbury is already visible on TikTok. The brand gets recommended and reached for all month, and most of it happens organically. Audio Intelligence surfaces every mention of your brand, whether spoken or in the caption. So you can quantify how creators are driving the brand, not just the campaigns you ran.

WeArisma's Creator Marketing and Social Intelligence
Measure the direct and organic impact of your campaigns, including everything that never gets tagged.
  • AI image, audio and video recognition to surface untagged content
  • Consumer sentiment analysis on owned and earned content
  • Organic influencer, press and celebrity coverage in one view
  • Benchmarking against your competitive set
  • EMV, engagement and reach from 130M verified profiles
How to use Audio Intelligence
Total performance
July came to $46.90M EMV across 1,894 posts. Report on everything driving brand engagement, not just the posts that tagged you.
Launch reaction
Most of what creators think about a new product launch or campaign doesn't reach a caption. Find out who is talking about your brand and what they thought.
Talent partnerships
379 profiles named you without tagging once. Show the full impact of gifting and partnerships beyond planned content, and find who to partner with next.
Market reach
34% of audio-only content sits outside English-language markets, against 21% of tagged. Spain, France, Italy and Germany lead.
WeArisma TikTok Audio Intelligence. 1–31 July 2026, global, TikTok. Audio-only defined as no Charlotte Tilbury keyword, hashtag or handle anywhere in the post caption or mentions. Market split by creator location. Sample deliverable.
See your full brand performance