Which brands dominated #LFW AW20?

This season’s London Fashion Week has seen a mix of collections from established and up-and-coming designers, with a continued focus around sustainability. With the week over, Wearisma’s analysis has identified £4.3M in Media Value, and 884 mentions were generated from #LFW. As in New York, we have seen a decrease in the performance of the […]

The Coronavirus: Assessing its Impact on Consumer Sentiment

The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy.  From the lives who will be forever changed by the virus directly, through bereavements and quarantines, to those who are indirectly impacted through a slowing economy peppered with store/factory closures, through disruption across supply chain, travel for holiday or […]

Which brands dominated #NYFW AW20?

With New York Fashion Week (NYFW) over, the industry begins to shift their gaze to London for a further week of fashion, showcasing the new Autumn-Winter looks. Wearisma’s analysis has revealed that the content surrounding #NYFW has generated $27.5M in Media Value and 1,479 mentions. Although indicating significant exposure, there has been a considerable drop […]

Matters of Menswear: Why now is the time to draw your attention to this booming market

“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts.  Fashion conglomerates are grasping at the opportunity to leverage off the growing interest in the menswear market which is set to out-pace womenswear across the world by 2020,  according to research by Euromonitor International. Several industry […]

Beyond the buzzword: What aspect of sustainability do online audiences actually care about?

Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands should be investing in. It’s becoming clearer that sustainability is a must for 2020 and beyond. Wearisma data reveals that globally, audience engagement with sustainability content has risen by over 50% year-on-year. The […]

The Top-Performing Campaigns of 2019

Last week, we looked ahead to 2020 and revealed the top trends that brands should be embracing in order to elevate their Influencer Marketing strategies. However, when planning ahead, it’s important to look back and acknowledge the successful campaigns that dominated online conversations in 2019. Utilising our platform built on A.I. and supported by human-centred […]