The Brands Consumers are Engaging with During Covid-19

With many of us stuck inside during this anxious time we have been trying new things which we wouldn’t have necessarily done before, treating ourselves, and taking up hobbies to fill in the boredom. Wearisma’s insights and analysis team have identified significant changes in online conversations and trends as we adapt to a lock-down world. […]

International Women’s Day

Yesterday was International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements of women. The day is a focal point in the movement for women’s rights and also marks a call to action in accelerating gender parity. More and more people are taking up this call to action every year. […]

How the Coronavirus is ushering consumers into their online worlds

With news of the virus across APAC spreading to Europe, Middle East and the US, global effects are beginning to show. Amidst fears of further spread, stock markets have plummeted and at the time of writing, the worst week since the 2008 financial crisis. Our Brand Advisory team at Wearisma have been monitoring the situation […]

The Coronavirus: Assessing its Impact on Consumer Sentiment

The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy.  From the lives who will be forever changed by the virus directly, through bereavements and quarantines, to those who are indirectly impacted through a slowing economy peppered with store/factory closures, through disruption across supply chain, travel for holiday or […]

Matters of Menswear: Why now is the time to draw your attention to this booming market

“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts.  Fashion conglomerates are grasping at the opportunity to leverage off the growing interest in the menswear market which is set to out-pace womenswear across the world by 2020,  according to research by Euromonitor International. Several industry […]

Beyond the buzzword: What aspect of sustainability do online audiences actually care about?

Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands should be investing in. It’s becoming clearer that sustainability is a must for 2020 and beyond. Wearisma data reveals that globally, audience engagement with sustainability content has risen by over 50% year-on-year. The […]