WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, July Edition

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🌐 SK-II achieved a media value of $1.8M, Nars and Guerlain in second and third place, achieving $591.3K and $555.3K in media value respectively. Key strategies included experiential marketing to engage Gen Z and cultural relevance through targeted campaigns like those around the Qixi Festival contributed to their success. 

🇨🇳 C-beauty brands are outpacing international rivals, with Chando reaching $6.2M in media value, followed by Winona at $2.6M and Florasis at $2.2M. Leveraging Chinese social media and influencers has proven highly successful, allowing local brands to outperform their global competitors.