WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, August Edition

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💄 L’Oréal took the top spot with a staggering $14.7M in media value, driven by their powerhouse collaboration with Douyin influencers Guangdong Couple, who have an impressive 65.9M Douyin followers. Their partnership generated $14.5M in media value from just eight Douyin posts! 🚀 This dynamic duo previously achieved similar success with Proya, proving their impactful influence.

🚀Proya secured $3.6M in media value by teaming up with popular figures in the entertainment industry, including Chinese actress Zhang Ruonan.