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Weekly Mini-Series:
(Digital) Life in the Time of Coronavirus

In an effort to document the changing behaviour of various online communities and our way of life, and to highlight the way brands are/ should be responding in this current climate, Wearisma has launched a new weekly mini-series.

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Wearisma's Weekly Content

Week 9:  [Blog] 'What will happen to Fast Fashion post COVID-19?'

The Fast Fashion industry has encountered difficult challenges in the wake of COVID-19. In this blog we look at what the industry has learned, what it will look like and how it may change when the virus has completely receded.

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Week 8:  [Blog] 'How are influencer engagement rates holding across APAC'

Wearisma’s insights and analysis team have measured average engagement rates across nine countries in the APAC region. In the blog, we look into how they have held up with lockdown beginning to ease in many APAC countries.

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Week 7:  [Blog] 'A resurgence in paid Influencer content'

In countries where COVID-19 is beginning to recede we have seen a return of paid Influencer content. In the blog, we delve into this and look at the performance of recently posted paid content from Singapore, Hong Kong, and the UK.

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Week 6:  [Webinar] 'Community Building: Can brands be a force for good?'

Jenny Tsai, our Founder and CEO, was joined by Lauren Spearman, Head of Brand Advocacy at MADE.com, and Will Cooke, Strategy & Innovation Director at Golin, to discuss “Community Building: Can brands be a force for good?" Case studies on and stories from the frontline, including:

1. How brands can provide concrete help to frontline healthcare workers and how the experiences can build genuine communities.
2. How brands have provided authentic support to those affected by COVID-19.
3. How online community building is becoming the key to brand building and how this can be done.

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Week 5 [Webinar] 'Views from the world: how brands and Influencers can and should communicate'

Jenny Tsai, our Founder and CEO, were joined by Julietta Dexter, Founder & CEO of The Communications Store, Juliette Truffy, Strategist at Dentsu Aegis Network, and Alexandre Olmedo, Entrepreneur and Investor at Fast Track to discuss, from their professional experiences across EMEA, US, and APAC, in particular, in the UK, Japan and Singapore:

1. Which common topics were trending amongst social communities pre/post lockdown (UK v. China v. France)
2. What is happening in different countries (UK, Japan, Singapore) and how have the measures impacted different sectors?
3. What have been the key changes in public sentiment and consumer behaviours? What does this mean for brands in the way they communicate?
4. In addition to communication, what can brands also do to meet the expectation consumers place on them and increase their capability in response to the acceleration of consumer demand online?

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Week 4 [Info-graphic] 'What do we talk about during a pandemic (APAC)'

In this Info-graphic, you’ll discover:

1. How trending topics are changing in the wake of COVID-19.
2. How interest in certain industries has increased or dropped in China, Hong Kong, and Japan.
3. The type of content that online audiences are finding most engaging during this time.
4. How sponsored content is performing in different APAC locations.
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Week 3:  [Info-graphic] 'What we talk about during a pandemic'

In this Info-graphic, you’ll discover:

1. How trending topics are changing in the wake of COVID-19.
2. How interest in certain industries has increased or dropped in Italy, UK, France and USA.
3. The type of content that online audiences are finding most engaging during this time.
4. How sponsored content is performing in different locations.
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Week 2: [Webinar] On the road to recovery? What we can learn from Asia.

Joining Jenny Tsai, our Founder and CEO will be Yves Bougon, APAC Business and Media Expert and our board advisor. Together they will share insights into the following topics:

1. How did/are the consumers responding during and after the outbreak in terms of media consumption and purchasing behaviour in APAC?
2. How did influencers and brands respond in return?
3. What are the immediate and H2 2020 priorities amongst brands in the region?
4. Given the changing consumer behaviour, what potential impact may COVID-19 have in the long run?
5. Lessons Learned and Wearisma Recommendations

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Week 1: [Webinar] Why you need to communicate with socially conscious content

In this webinar hosts Jenny Tsai (Wearisma CEO) and Shakaila Forbes-Bell (Wearisma Marketing Manager) answer the following questions:


1. What impact has Covid-19 on Social Media Usage?
2. How have Influencers been responding?
3. How have Brands been responding?
4. What content strategies does Wearisma recommend?
Watch the recording Download presentation

Testimonials

Wearisma is a great tool and has been important in helping us develop a strategic way in which we evaluate our current influencer partnerships. We especially like the reports as they give us interesting insights into the H&M influencer space and help us discover new influencers to work with in the future.

- H&M

We really enjoyed working together with Wearisma. The team is innovative, fun to work with and always problem solving. Their influencer marketing scheme was executed flawlessly and successfully increased the awareness of our brand.

- Pixi Beauty

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