Watch Mini-Series Week 6:  [Webinar] 'Community Building: Can brands be a force for good?'(video)

Posted by on April 15, 2020
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Jenny Tsai, our Founder and CEO, was joined by Lauren Spearman, Head of Brand Advocacy at MADE.com, and Will Cooke, Strategy & Innovation Director at Golin, to discuss “Community Building: Can brands be a force for good?" Case studies on and stories from the frontline, including:

1. How brands can provide concrete help to frontline healthcare workers and how the experiences can build genuine communities.
2. How brands have provided authentic support to those affected by COVID-19.
3. How online community building is becoming the key to brand building and how this can be done.

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