Influencer marketing in Japan is different than in Europe or the US. Here’s how influencer marketing is shaping up in Japan.
Object:Public free Field:Innovation business Venue:Tokyo metropolitan area Sponsorship:Embassy of the British Embassy in Japan International Trade Dept. Cooperation:Japan Advertising Association, Japan Advertisers Association Remarks:free entrance. Simultaneous interpretation available. Capacity 105 people. Those who wish to participate, please register from the relevant link by February 20, 2017 (Monday). In the case of a large number of […]
Just three months after Instagram launched its new ‘story’ feature on its app, obscuring audiences path to Snapchat and holding onto viewers in one platform, in a metaphorical game of social-chess, Instagram just called checkmate. As of Friday 11th of November, Instagram announced it is introducing links into their stories. In a move that sees […]
The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain on the traditional media outlet’s complicated relationship with the new ‘social’ vanguard. It struck me as indicative of something much deeper and more fundamental, however. Namely that we’re witnessing the biggest fragmentation of media consumption in history since the invention of the […]
The 63rd Cannes Lions International Festival of Creativity kicks off this week and Wearisma will be bringing their global social marketing experience to the Young Social Media Creative Academy.