Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often by incorporating rainbow colours onto their platform or adding a Pride-themed filter to their Linkedin logo. Here at Wearisma, we believe it’s time for brands to do more than participate in well-meaning but […]
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed that brands who aren’t inclusive and who don’t partner with the right influencers to help them tackle socio-political issues can suffer reductions in engagements and loss in brand interest. To give you an example of the influencers brands […]
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with their consumers. As the dust settles on our new reality, influencer marketing has emerged as a leading channel for its ability to help brands build communities and engage consumers in a consistent and authentic way. The uptake in […]
Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one of the most effective collaborators. Dove, Glossier, and Peloton are three companies pioneering #realpeople within their influencer marketing campaigns to great success. We’re living in the age of authenticity where trust and emotional connections build the foundations of […]
International Women’s Day
Yesterday was International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements of women. The day is a focal point in the movement for women’s rights and also marks a call to action in accelerating gender parity. More and more people are taking up this call to action every year. […]
Wearisma’s Ones to Watch Q2 2019: Sustainability Influencers
Sustainability is slowly becoming one of the main criteria that consumers consider during their purchasing decisions. When brands embrace sustainable practices, they’ll only maintain authenticity if they are working with brand advocates and influencers who organically live and promote sustainable lifestyles. To give you an idea of the type of people you should be working […]
The Rise of the Sustainability Influencer
Sustainability is now regarded as one of the key factors influencing consumers’ purchase choices. Wearisma investigated how influencers discuss the topic with their audience and how that may be leveraged by luxury brands. Below is a repost from our Founder and CEO Jenny Tsai’s piece in Luxury Briefing. Influencers are using social media to inform […]
Wearisma’s Influencer Insights: Japan
In the first of our new series investigating Influencer Marketing around the globe Wearisma has conducted a deep dive into Influencer Marketing in Japan. Find out which brands and Influencers are paving the way and driving online conversations in this region.
Influencers Reveal the Makeup of China’s Beauty Industry
The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for digital disruption. ‘Born-digital’ and independent beauty brands have been growing four times as fast as the larger legacy brands, revealing a clear preference for novelty among global beauty consumers. Our own analysis further […]
[Advertising Week] Optimise Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest the time to research their background, and you’ll build a valuable, lasting relationship. With an arsenal of relevant and dedicated influencers, your brand is certain to shine. Here at Wearisma, we like to think […]