Wearisma’s Ones to Watch: Regional Influence, South Korea
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Women’s Equality Day
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s Suffrage Amendment in 1920, making…
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Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often…
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Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed that brands who aren’t inclusive…
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Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with their consumers. As the dust…
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Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one of the most effective collaborators.…
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International Women’s Day
Yesterday was International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements of women. The day is…
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Wearisma’s Ones to Watch Q2 2019: Sustainability Influencers
Sustainability is slowly becoming one of the main criteria that consumers consider during their purchasing decisions. When brands embrace sustainable practices, they’ll…
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The Rise of the Sustainability Influencer
Sustainability is now regarded as one of the key factors influencing consumers’ purchase choices. Wearisma investigated how influencers discuss the topic with…
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Influencers Reveal the Makeup of China’s Beauty Industry
The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for…
