Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice

While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue.  The latest TikTok baked feta craze, which spiked feta sales by…
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