Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media platforms. Throwing their hats into the ring are Pinterest. Last month Pinterest launched, the “Pin Collective”- a group of expert Pinterest creators. The aim of this new branch is to connect brands with […]
With the most anticipated day in the whole of the annual retail period, brand’s will be gearing up for their biggest revenue push before the new year, their best hope lie in the money monopoly otherwise known as Black Friday. With the panic shopper and bargain hunter planning their shopping list now, retailers grapple to meet […]
Just three months after Instagram launched its new ‘story’ feature on its app, obscuring audiences path to Snapchat and holding onto viewers in one platform, in a metaphorical game of social-chess, Instagram just called checkmate. As of Friday 11th of November, Instagram announced it is introducing links into their stories. In a move that sees […]
The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain on the traditional media outlet’s complicated relationship with the new ‘social’ vanguard. It struck me as indicative of something much deeper and more fundamental, however. Namely that we’re witnessing the biggest fragmentation of media consumption in history since the invention of the […]
The 63rd Cannes Lions International Festival of Creativity kicks off this week and Wearisma will be bringing their global social marketing experience to the Young Social Media Creative Academy.