Object:Public free Field:Innovation business Venue:Tokyo metropolitan area Sponsorship:Embassy of the British Embassy in Japan International Trade Dept. Cooperation:Japan Advertising Association, Japan Advertisers Association Remarks:free entrance. Simultaneous interpretation available. Capacity 105 people. Those who wish to participate, please register from the relevant link by February 20, 2017 (Monday). In the case of a large number of […]
Diary Directory Sits down with Wearisma: Jemma Lamble meets Jenny Tsai
Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor, Jemma Lamble, to discuss the future of influencer marketing and the role Wearisma will play in the future of social and digital. Overview Introducing digital trend, visual commerce – the ability to shop […]
The Real Deal : Is Influencer Marketing losing its authenticity?
Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly trusted voice. Where print publications and TV ads used to dictate the purchasing habits of targeted markets around the world, now influencer marketing is the go-to guide of what to buy, where to […]
2017: The social trends set to soar into the new year
As 2016 draws to a close, there aren’t many of us that would dispute that this year has seen social and digital strive to the forefront of necessity and validity within modern society, hugely down the the fact that these industries have been innovative, effective and massively efficient in the way that they are responding […]
Pinterest: The forgotten influencer marketing platform?
Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media platforms. Throwing their hats into the ring are Pinterest. Last month Pinterest launched, the “Pin Collective”- a group of expert Pinterest creators. The aim of this new branch is to connect brands with […]
Black Friday: The influential voice retailers are missing
With the most anticipated day in the whole of the annual retail period, brand’s will be gearing up for their biggest revenue push before the new year, their best hope lie in the money monopoly otherwise known as Black Friday. With the panic shopper and bargain hunter planning their shopping list now, retailers grapple to meet […]
One giant step for Instagram Stories : What does this mean for brands and influencers?
Just three months after Instagram launched its new ‘story’ feature on its app, obscuring audiences path to Snapchat and holding onto viewers in one platform, in a metaphorical game of social-chess, Instagram just called checkmate. As of Friday 11th of November, Instagram announced it is introducing links into their stories. In a move that sees […]
US Vogue vs Bloggers, and what does this mean for brands?
The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain on the traditional media outlet’s complicated relationship with the new ‘social’ vanguard. It struck me as indicative of something much deeper and more fundamental, however. Namely that we’re witnessing the biggest fragmentation of media consumption in history since the invention of the […]
Wearisma: Speaking At Cannes Lions
The 63rd Cannes Lions International Festival of Creativity kicks off this week and Wearisma will be bringing their global social marketing experience to the Young Social Media Creative Academy.